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CM prompted search - survey in Japan

Motoko HuntMotoko Hunt  Oct 4, 2006

Many CMs aired in Japan now mention a keyword phrase, some even show a phrase being typed in the search window on commercial.

According to Internet.com and goo Research, 52% of the Internet users who responded to the survey have responded that they remembered seeing such CMs, and 30% of them also responded that they’ve actually used the keyword phrase to search.

The survey also shows that keywords work better than URLs to be remembered by CM viewers.

Q: Which do you remember better, keyword or URL?
- Keyword 82.85%
- URL 4.01%

Visited 595 times, 3 so far today

2 Responses to “CM prompted search - survey in Japan”

  1. Andy Atkins-Krüger Says:
    October 5th, 2006 at 6:09 pm

    Motoko - I presume CMS means ‘commercials’ as in TV commercials? Not an abbreviation I’ve come across before?

  2. Motoko Hunt Says:
    October 5th, 2006 at 7:17 pm

    Hi Andy, yes, I meant CMs as TV commercials.

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