Seattle:
We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect?
John Yunker is the co-founder of Byte Level Research, a company dedicated [...]
Seattle:
We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect?
John Yunker is the co-founder of Byte Level Research, a company dedicated [...]
Redding, USA + York UK:
From 2011, WebCertain will be partnering with SMX (Search Marketing Expo) to run the International Search Summit at SMX events across the US and Europe.
The International Search Summit will continue to be programmed and hosted by WebCertain, [...]
:
Indonesia, Brazil and Venezuela are nations with the most tweeters, according to a comScore report which shows that global Twitter usage has increased 109% in the past year. While Indonesia recorded the most monthly visitors to the site, Latin [...]
Tokyo:
A recent study by Semiocast has shown that more tweets now originate from Asia than any other region. 37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen [...]
UK:
This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would [...]
London:
This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and [...]
Berlin:
From International SEO Tips to Local Links Strategy to Baidu and Google Korea, the International Search Summit in Berlin provided delegates with a wealth of information on a range of international online marketing topics.
As well as providing valuable, actionable [...]
:
Following a successful International Search Summit at London’s Barbican Centre last week, WebCertain can now announce the date for the next London Summit.
The sixth London event will take place on Thursday 28th October at The British Library, the venue [...]
:
It wasn’t all that long ago when acquiring a .com domain was considered essential to any successful business.
But times have changed.
I’m not suggesting that .com is going away. There are more than 96 million .com domains registered, which makes .com [...]
London:
Twitter, like Facebook before it, has become a global phenomenon. The company recently said on its blog that over 60% of Twitter users are based outside the United States and it now provides its interface in French, German, Italian, [...]
London:
In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different [...]

London:
It’s already been a few years since Multilingual-Search.com emerged from a Blogger account to become the serious news source it has become – thanks in large part to the regular contributions from people such as Sante Achille, Motoko Hunt, Kristjan [...]
London:
At an event focusing on online innovations, it would be impossible to not include video on the agenda. Bruce Daisley, Leader of YouTube and Display in the UK, will be at the International Search Summit on 13th May to [...]
:
Have you ever wondered what the Japanese, Arabic or even Turkish press are saying in the news today ? Well it may now be possible for the monoglot community to ‘read’ and ‘understand’ different languages.
Indeed, the World Wide Lexicon [...]

:
iPerceptions survey data from Q2 2009 is available for download at the iPerceptions Resource Center.
Report highlights:
Hospitality websites struggle to convert visitors into bookings
Only 60% of users actually completed a transaction during the course of their visit
4 in 10 visitors [...]

Alex Burmaster – Nielsen Online, European Search Landscape Nielsen Online, what consumers do and consume online, what they say and share online Italy 20% increase in the number of people using search engines, uk +6% Spain +12% People are spending more time in search online +26% Uk + 10% Italy In Sept. 13% of click throughs are paid , 9% (D), 7% (F) 28% CTRs are travel, multi category commerce, 27% home and fashion 25% (this is UK, similar in Germany, a bit on the lower side in France 19%-17%-17%) drilling down Insurance, gifts 6 Flowers, multi-category, loans, free merchandise, credit card, multi-category level, cruise lines, hotels, automotive Secure click throughs: 4.2%(UK) 2.6% (F) 2.1% (D) – a search link will ultimately lead to a secure website Google, Google Images, MSN/WL, ASK, YAHOO! , AOL, Virgilio Ricerca, Viola, Trovit, Google Product are the main engines, in this order Mobile search becoming an increasingly important aspect of search, Italy in head of Europe, UK, F, D, ES – italy a 2.2 million unique mobile internet users Mobile search is a male orientated landscape – roughly 70/30 in Europe, but tends to be closer to a 50/50 split in the UK Age group 35-49 is the biggest group (always for mobile)

:
According to Vietnamnet, Yahoo is pushing the boat out in terms of new product launches in Vietnam – a market of around 20 million internet users with a largely young profile. Only in April this year, Yahoo appointed [...]

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Nokia of Finland, which just happens to be the world’s largest mobile phone maker, has partnered with leading Norwegian telecoms company – Telenor – to provide access to various internet services through Nokia’s own internet service Ovi, reports Reuters. [...]

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Volker Ballueder – Web Certain
PR to improve your organic ranking multilingual is growing fast with Africa at a fast growth rat.
PR Services:
E-newsletters
blogs
Forums
News Feeds
Video
One way is to optimise your press release – products & services – territories [...]

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John Brenne – Geolocalisation, hosting and domain issues
Local links
Ip address
domains
language
telling the engine
what makes your site regional ?
your domain name
sublevel domains
country code
all require local links
you can identify the language with META TAGS (the Lufthansa website does this).
Search Engine and local hosting [...]