London: 

In this week’s much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex’s international operations and ambitions.

Beijing: 

With a population that exceeds 1.3 billion, you’d think Chinese businesses have their hands more than full catering to this market alone. While this happens to be the case for most companies, China’s leading tech forces are increasingly eyeing expansion opportunities beyond [...]

London: 

At the International Search Summit London next week,  Bastian Grimm will be tackling the topic of schema.org and discussing its international implementation and benefits. In a preview to the event, he gives us [...]

Munich: 

John Mueller of Google Switzerland announced at the International Search Summit last week the launch of a new hreflang attribute known as “x-default” — along with a number of tips of global website managers which we will cover today.

For those of [...]

Moscow: 

Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation.

While a multitude of factors are contributing [...]

Paris: 

Following my last post concerning the limits of translation as applied to ad campaign keywords, I would now like to go on and examine how problematic translation can be when it comes to ad copy, again with English-to-French translation [...]

Istanbul: 

Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking.

As this even holds true for companies that operate in a single-market, you can [...]

Tokyo: 

Keeping abreast of recent trends and developments can seem a monumental task thanks to the [...]

London: 

Image credit: Stock.xchng

Are you already catering to an international audience? Or maybe [...]

Moscow: 

Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will [...]

Paris: 

With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives [...]