Chicago: 

Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing [...]

New York: 

Bryan Eisenberg certainly thinks that ‘Conversion Optimisation’ is the best thing since sliced bread. In fact he’s just left his company to focus on being a marketing speaker covering this ‘critical’ aspect of marketing and recently demonstrated his thinking [...]

London: 

Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London.

The scent of information exists on a website to guide the user and [...]

Often there are problems related to effectiveness – can users achieve what they need to Ease of learning Recognition rather than recall error prevention satisfaction all fundamental parameters requiring attention and measurement to benchmark website performance. Search Usability – ease with which users find information on a website. people say a lot about what they want with their keywords – more “pogo sticking” there is less likely are conversions …