<?xml version="1.0" encoding="UTF-8"?> <rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:sy="http://purl.org/rss/1.0/modules/syndication/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" ><channel><title>Global Search Engine Marketing &#38; Social Media News And Analysis &#187; USA</title> <atom:link href="http://www.multilingual-search.com/category/usa/feed/" rel="self" type="application/rss+xml" /><link>http://www.multilingual-search.com</link> <description>Global Search Engine Marketing News And Global Social Media</description> <lastBuildDate>Sun, 20 May 2012 19:30:02 +0000</lastBuildDate> <generator>http://wordpress.org/?v=2.9.2</generator> <language>en</language> <sy:updatePeriod>hourly</sy:updatePeriod> <sy:updateFrequency>1</sy:updateFrequency> <item><title>So Long Content Farms!!!</title><link>http://www.multilingual-search.com/so-long-content-farms/07/03/2011/</link> <comments>http://www.multilingual-search.com/so-long-content-farms/07/03/2011/#comments</comments> <pubDate>Mon, 07 Mar 2011 16:24:34 +0000</pubDate> <dc:creator>Christophe Bernigaud</dc:creator> <category><![CDATA[USA]]></category> <category><![CDATA[content farm]]></category> <category><![CDATA[organic seo]]></category><guid isPermaLink="false">http://www.multilingual-search.com/?p=2446</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Following up on last week&#8217;s <a title="Google Update" href="http://www.targetonlinemarketing.com/en/blog/101-google-search-is-going-social.html" target="_blank">Google search algorithm update</a>, Sitrix benchmarked a range of websites analysing how their organic ranking was affected&#8230;<br /> In order to do so, Sitrix created the <a title="Sistrix Visbility Index" href="http://www.sistrix.com/blog/870-sistrix-visibilityindex.html" target="_blank">Sistrix [...]]]></description> <content:encoded><![CDATA[<p>Following up on last week&#8217;s <a title="Google Update" href="http://www.targetonlinemarketing.com/en/blog/101-google-search-is-going-social.html" target="_blank">Google search algorithm update</a>, Sitrix benchmarked a range of websites analysing how their <strong>organic ranking</strong> was affected&#8230;<br /> In order to do so, Sitrix created the <a title="Sistrix Visbility Index" href="http://www.sistrix.com/blog/870-sistrix-visibilityindex.html" target="_blank">Sistrix Visibility Index</a> which is calculated using the traffic on keywords, ranking and CTR on <a title="SERP" href="http://en.wikipedia.org/wiki/Serp" target="_blank">SERP</a>s  position.</p><p>Sitrix&#8217; Johannes Beus takes <a title="mahalo.com" href="http://www.mahalo.com/" target="_blank">Mahalo.com</a> as an example:</p><ul><li> Pre Google&#8217;s update, <a title="mahalo.com" href="http://www.mahalo.com/" target="_blank">Mahalo.com</a> was indexed on 33875 keywords</li><li>Post Google&#8217;s update, Mahalo.com was indexed on 9799 keywords</li><li>Two third of those 9799 keywords are on SERPs number 8 and after&#8230;</li></ul><p>Below is Sitrix listing of the 25 websites that got hit the most by Google&#8217;s update in the US market:</p><p><img src="https://lh4.googleusercontent.com/_KAvhjRtNCvU/TW9pQLZY0xI/AAAAAAAABWo/Av4NH9cNjxM/image%20article%20blog.jpg" alt="Sitrix SEO Ranking" width="458" height="489" /></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/so-long-content-farms/07/03/2011/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>2010 USA Search Engine War: Google is King!</title><link>http://www.multilingual-search.com/2010-usa-search-engine-war-google-is-king/14/02/2011/</link> <comments>http://www.multilingual-search.com/2010-usa-search-engine-war-google-is-king/14/02/2011/#comments</comments> <pubDate>Mon, 14 Feb 2011 18:08:11 +0000</pubDate> <dc:creator>Christophe Bernigaud</dc:creator> <category><![CDATA[USA]]></category> <category><![CDATA[Bing]]></category> <category><![CDATA[Comscore]]></category> <category><![CDATA[google]]></category> <category><![CDATA[search phrases]]></category> <category><![CDATA[search terms]]></category> <category><![CDATA[search trend]]></category> <category><![CDATA[USA search market]]></category> <category><![CDATA[Yahoo]]></category><guid isPermaLink="false">http://www.multilingual-search.com/?p=2402</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Search Engine Marketing industry web statistics key reference comScore’s recently issued its <a title="comScore Report" href="http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review" target="_blank">&#8216;2010 U.S. Digital Year in Review&#8217;</a> report<br /> comScore  chairman Gian Fulgoni says &#8216;2010 was a very positive year for the  digital media [...]]]></description> <content:encoded><![CDATA[<p>Search Engine Marketing industry web statistics key reference comScore’s recently issued its <a title="comScore Report" href="http://www.comscore.com/Press_Events/Press_Releases/2011/2/comScore_Releases_The_2010_U.S._Digital_Year_in_Review" target="_blank">&#8216;2010 U.S. Digital Year in Review&#8217;</a> report<br /> comScore  chairman Gian Fulgoni says &#8216;2010 was a very positive year for the  digital media industry,  highlighted by a strong rebound in e-commerce  spending , significant  innovation and increased demand for online  advertising, and an explosion  in digital content consumption across  multiple platforms. As we embark on a promising 2011, marketers must  have a sound  understanding of the digital media landscape and how it is  changing if  they hope to capitalize on key trends that can drive their  business into  the future.&#8217;</p><p><img src="http://a3.sphotos.ak.fbcdn.net/hphotos-ak-snc6/180324_177893315588046_100001021361807_433601_5134326_n.jpg" alt="Top Search Phrases on USA Search Engine 2010 Organic and Paid Search" /></p><p>Some raw facts:</p><ul><li>Tthe overall U.S.A e-commerce spending was $227.6 billion in 2010, up by 9  percent versus 2009.</li><li>The USA travel e-commerce spending  increased by 6  percent versus  2009, reaching a healthy $85.2 billion, while non-travel  retail  e-commerce spending rose by  10 percent to $142.5 billion for  2010.</li><li>Social networking continued its rise to stardom in 2010,  90 per  cent of U.S.A. Internet users now visit a social networking site  once a  month, and their average time spent on those social networking  sites  is greater than 4 hours. Fact: 1 out of every 8 minutes online is  spent   on Facebook.</li><li>Compared to 2009, the U.S.A. Search Engine Marketing market grew 12 percent in 2010.</li><li>The U.S.A ad display market totals 4.9 trillion display ads in 2010   with a DAI &#8211; display ad impressions -  increasing by 23 percent in  December 2010 versus  December 2009. Social networking websites, now  represent more than  one third of all display ad impressions, those  social networking sites drive the ad display market up.</li><li>In December 2010, the average American spent over 14 hours watching   online video, a 12 percent growth versus 2009, and streamed 201 videos,  an 8-percent increase compared to 2009 figures.</li><li>Smartphones  reached 1 in 4 mobile subscribers and 3G penetration  crossed the 50  percent mark. Over 47 percent of mobile subscribers are  interactive Internet media users, growing by 8 per cents versus 2009.</li></ul><p><img src="http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash1/181620_177893348921376_100001021361807_433602_1661957_n.jpg" alt="USA 2010 Search Engine Market Split" /><br /> Bing is the big winner of the 2010 search engine industry,  growing by 29  per cent more searches in 2010 versus 2009. As for the  King Google,  leader of the search engine industry in 2009, also grew  its search  queries by 13% in 2010.<br /> The number of people using  search engines was up by 4 per cent and the number of searches  per  searcher rose by 8% versus 2009. Bing’s market share is on  the up, but  not at Google’s expense.</p><p><img src="http://a1.sphotos.ak.fbcdn.net/hphotos-ak-ash1/180635_177893278921383_100001021361807_433599_4086689_n.jpg" alt="2010 vs 2009 USA Search Market" /><br /> Naturally, the search engine industry has changed drastically in  2010 with Bing  powering search on Yahoo, and Google providing search  results to AOL and other network partners.<br /> End of 2010, comScore valued  Google’s total share of the USA search engine market to 70%, while Bing was at  24%.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/2010-usa-search-engine-war-google-is-king/14/02/2011/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>International Search Summit Goes Stateside: Seattle Here We Come</title><link>http://www.multilingual-search.com/international-search-summit-goes-stateside-seattle-here-we-come/15/07/2010/</link> <comments>http://www.multilingual-search.com/international-search-summit-goes-stateside-seattle-here-we-come/15/07/2010/#comments</comments> <pubDate>Thu, 15 Jul 2010 16:10:52 +0000</pubDate> <dc:creator>Gemma Birch</dc:creator> <category><![CDATA[International Search Summit]]></category> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/?p=1920</guid> <description><![CDATA[<b class="gold">Seattle:</b>&#160;<p>The International Search Summit will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe.</p><p>The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed [...]]]></description> <content:encoded><![CDATA[<p>The <strong>International Search Summit</strong> will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe.</p><p>The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed full with international  specialists speaking on a range of SEO, PPC and Social Media topics.  Speakers and sessions for the Summit have not yet been confirmed however the agenda will include global search thought-leaders and international brands.</p><p>The Summit is aimed at organisations with an online presence in multiple countries and/or languages and will address linguistic, cultural and technical elements involved in developing and managing web campaigns internationally.</p><p>Following a collaboration in Berlin in June, the International Search Summit will be co-locating with <a href="http://www.localizationworld.com ">Localization World</a> in Seattle and the Summit will take place at the Bell Harbor Conference Center in the city.</p><p>Registration for the Summit has not yet opened but more information can be found at <a href="http://www.internationalsearchsummit.com">http://www.internationalsearchsummit.com</a>.</p><p><a href="http://sales.webcertain.com/packages.php?spt=6">Early Bird tickets</a> are currently on sale for the International Search Summit London on 28th October. Speakers include Mikkel deMib, Massimo Burgio, Marty Weintraub, Eugene Lomize of Yandex and Omar Khalid from Ayna.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/international-search-summit-goes-stateside-seattle-here-we-come/15/07/2010/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Alibaba Makes First US Moves Acquiring Vendio</title><link>http://www.multilingual-search.com/alibaba-makes-first-us-moves-acquiring-vendio/28/06/2010/</link> <comments>http://www.multilingual-search.com/alibaba-makes-first-us-moves-acquiring-vendio/28/06/2010/#comments</comments> <pubDate>Mon, 28 Jun 2010 12:28:03 +0000</pubDate> <dc:creator>Andy Atkins-Krüger</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/?p=1901</guid> <description><![CDATA[<b class="gold">San Mateo:</b>&#160;<p>The FT <a href="http://www.ft.com/cms/s/2/671d2416-8003-11df-91b4-00144feabdc0.html">reports</a> today that Alibaba, the Chinese business-to-business search giant, has made its first move to acquire a serious foothold in the US following years of sabre rattling, by buying Vendio.com &#8211; an e-commerce platform which allows you [...]]]></description> <content:encoded><![CDATA[<p>The FT <a href="http://www.ft.com/cms/s/2/671d2416-8003-11df-91b4-00144feabdc0.html">reports</a> today that Alibaba, the Chinese business-to-business search giant, has made its first move to acquire a serious foothold in the US following years of sabre rattling, by buying Vendio.com &#8211; an e-commerce platform which allows you to share your inventory with Ebay, Google, Shopzilla and Amazon.  Figures for the acquisition were not released, other than Alibaba declaring that the acquisition was part of its $100 million investment programme.</p><p>Whilst Alibaba has done no acquiring in the US, it&#8217;s been busy in its domestic region by linking up with Softbank to link its Chinese Taobao platform with Yahoo Japan through a partnership with Softbank.  Misleadingly the FT says that Yahoo Japan is &#8216;owned&#8217; by Softbank and seems to have omitted reference to Yahoo&#8217;s co-ownership.  The FT also describes Alibaba as a &#8220;Yellow Pages&#8221; site &#8211; but it&#8217;s much more of a &#8216;business dating&#8217; platform.</p><p>Alibaba hopes the acquisition will bring increasing numbers of small US businesses to Alibaba when they are looking for suppliers or partners &#8211; especially from the Asia-Pacific region.</p><p>The FT quotes David Wei, Alibaba Chief Executive as saying, &#8220;We continue to look for synergies and investment opportunities to grow our customer base, acquire additional technology and add new applications that will help our customer base grow and prosper&#8221;.</p><p>The message of the acquisition is quite clear &#8211; Alibaba is finally moving in on the US!</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/alibaba-makes-first-us-moves-acquiring-vendio/28/06/2010/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Buzz Is Off As Bing Bites</title><link>http://www.multilingual-search.com/google-buzz-is-off-as-bing-bites/11/02/2010/</link> <comments>http://www.multilingual-search.com/google-buzz-is-off-as-bing-bites/11/02/2010/#comments</comments> <pubDate>Thu, 11 Feb 2010 17:02:24 +0000</pubDate> <dc:creator>Andy Atkins-Krüger</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/google-buzz-is-off-as-bing-bites/11/02/2010</guid> <description><![CDATA[<b class="gold">Mountain View:</b>&#160;<p>Chinese war guru, Sun Tzu, who wrote the &#8220;Art of War&#8221; would have been shaking his head in dismay at the launch of Google Buzz earlier this week.  Whilst Wall Street was rubbing its hands in glee at the [...]]]></description> <content:encoded><![CDATA[<p>Chinese war guru, Sun Tzu, who wrote the &#8220;Art of War&#8221; would have been shaking his head in dismay at the launch of Google Buzz earlier this week.  Whilst Wall Street was rubbing its hands in glee at the prospect of a ComScore announcement showing that Bing had gained market share, Google was launching &#8216;Buzz&#8217; &#8211; but not exactly in a fully polished and finished state.  If Google hoped to upstage the Bing advance &#8211; they did it with a certain apparent lack of preparation.  As Sun Tzu says, &#8220;He will win who, prepared himself, waits to take the enemy unprepared.&#8221;<br /> <strong><em><br /> Here are the data results:</em></strong></p><p><a href="http://comscore.com/">ComScore</a>&#8217;s US January data was released on Tuesday with the following results:</p><ul><li><strong>Google</strong> &#8211; dropped from 65.7% in December to 65.4% in January</li><li><strong>Yahoo</strong> &#8211; dropped from 17.3% in December to 17% in January</li><li><strong>Bing</strong> &#8211; increased from 10.7% in December to 11.3% in January</li><li><strong>Ask</strong> &#8211; increased from 3.7% in December to 3.8% in January</li><li><strong>AOL</strong> &#8211; dropped from 2.6% in December to 2.5% in January</li><li><strong>BingHoo</strong> (Combined Bing/Yahoo figures) increased from 28% in December to 28.3% in January</li></ul><p><a href="http://www.hitwise.com/us">Hitwise</a>&#8217;s Data was released on Wednesday with the following results:</p><ul><li><strong>Google</strong> &#8211; dropped from 72.2% in December to 71.5% in January</li><li><strong>Yahoo</strong> &#8211; dropped from 14.8% in December to 14.6% in January</li><li><strong>Bing</strong> &#8211; increased from 8.9% in December to 9.4% in January</li><li><strong>Ask</strong> &#8211; increased from 2.5% in December to 2.6% in January</li><li><strong>BingHoo</strong> (Combined Bing/Yahoo figures) &#8211; increased from 23.7% in December to 24% in January</li></ul><p>Whilst it is odd that two such august bodies as Hitwise and ComScore can come with figures that are so different &#8211; with Hitwise giving Google by far the biggest lead &#8211; what is reassuring is that both sets of statistics position the engines in roughly the same positions thereby validating each other.  Both confirm a .3% advance for the Microsoft/Yahoo partnership.</p><p>Meanwhile, Google launched it&#8217;s Google Buzz product just as the Hitwise Experian and ComScore figures for January were permeating the press and blogosphere showing an increase for Bing &#8211; and also for Bing-Yahoo combined.  Coincidence?  Actually, it probably was a coincidence &#8211; but the Google Buzz product nonetheless seems to have been a little rushed to market with many features and facilities just not quite complete.  Seems a shame that the name &#8216;Buzz&#8217; was chosen as that wasn&#8217;t really how to launch a product which needs -ahem- buzz.</p><p>Meanwhile, whilst the figures are not that different to the run rate last year, with the exception of the Yahoo decline, they do demonstrate that Bing has not reached a plateau and has not been knocked out of the contest.  Many commentators point out that Microsoft is spending large advertising budgets to promote Bing.  But then others say advertising can&#8217;t shift search share and &#8211; anyway &#8211; Google just advertised in the middle of the Superbowl.  (That&#8217;s an American sporting event, by the way &#8211; nothing to do with cooking).</p><p>Sun Tzu also said, &#8220;I have heard of military operations that were clumsy but swift, but I have never seen one that was skillful and lasted a long time!&#8221;  In other words, sometimes it&#8217;s better to be a little clumsy and get their first which is perhaps what Google is trying to do.  But wait, almost all of the features of Google Buzz already exist in either Yahoo or Bing products?  And Facebook and Twitter are doing very nicely thank you.</p><p>Maybe Google has a strategy of launching as many things as possible as quickly as possible even at the risk of being a little unprepared on the basis that eventually the enemy will be worn down.  Meanwhile, Bing&#8217;s strategy seems much more enigmatic, not saying a lot but quietly making a few improvements, straightening out a few alliances and generally preparing for battle and playing the long game.</p><p>You have the feeling that it is actually Bing at the moment who is following Sun Tsu&#8217;s other advice, &#8220;He will win who knows when to fight and when not to fight.&#8221;  Bing it seems is choosing not to fight &#8211; yet.</p><p><strong>Key Sources of Further Information</strong></p><p><a href="http://www.ft.com/cms/s/0/5f19f562-15e3-11df-b65b-00144feab49a.html">Google&#8217;s Buzz Fails to Unite Opinions</a></p><p><a href="http://www.clickz.com/3636471">Bing Increased Share of U.S. Search Market in January</a></p><p><a href="http://news.bbc.co.uk/1/hi/technology/8509655.stm">Yahoo talks tough about its search business</a></p><p><a href="http://blogs.wsj.com/digits/2010/02/10/bing-gains-in-january/">Bing Gains in January &#8211; WSJ</a><br /> <a href="Google Buzz: The Good, Bad, &#038; Ugly Reactions"><br /> Google Buzz: The Good, Bad, &#038; Ugly Reactions</a></p><p><a href="http://searchengineland.com/google-buzz-takes-on-twitter-facebook-foursquare-35673">Google Buzz: Google Takes On Twitter, Facebook &#038; Even Foursquare</a></p><p><a href="http://www.businessinsider.com/henry-blodget-january-search-results-in-bing-keeps-gaining-share-everyone-else-loses-2010-2">January Search Results In! Bing Keeps Gaining Share, Everyone Else Loses</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/google-buzz-is-off-as-bing-bites/11/02/2010/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>key consumer insights &amp; search of Bing</title><link>http://www.multilingual-search.com/key-consumer-insights-search-of-bing/19/11/2009/</link> <comments>http://www.multilingual-search.com/key-consumer-insights-search-of-bing/19/11/2009/#comments</comments> <pubDate>Thu, 19 Nov 2009 09:46:48 +0000</pubDate> <dc:creator>Sante J. Achille</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/key-consumer-insights-search-of-bing/19/11/2009</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p></p><p><a href="http://www.internationalsearchsummit.com/speakers.html#fourty" bitly="BITLY_PROCESSED">Peter Maxmin</a> &#8211; Bing</p><p>BING now investing “heavily” in Europe.</p><p>People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today [...]]]></description> <content:encoded><![CDATA[<p><img src="http://www.multilingual-search.com/wp-content/uploads/2009/11/img-0784.png" alt="img-0784.png" height="787" width="590" /></p><p><strong><font size="2"><strong><font size="2"><a href="http://www.internationalsearchsummit.com/speakers.html#fourty" bitly="BITLY_PROCESSED">Peter Maxmin</a> &#8211; Bing</font></strong></font></strong></p><p>BING now investing “heavily” in Europe.</p><p>People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent.</p><p>Search sessions are long and repetitive &#8211; for rx. seeking a digital camera &#8211; isers will switch engines, use price comparison, then reviews, &#8230; the overall work involves 15 queries and can take as long as 2 days.</p><p>Sessions are also decision oriented &#8211; 66% more people use Search for this. &#8211; Decision sessions are lengthy</p><p>so</p><ul style="list-style-type: disc"><li>user are dissatisfied</li><li>users want help searching</li><li>users increase focus on tasks and decisions (not originally designed for these new tasks)</li></ul><p>Search must:</p><ul style="list-style-type: disc"><li>deliver results</li><li>organize a better experience</li><li>deliver information for decision and task management</li></ul><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/key-consumer-insights-search-of-bing/19/11/2009/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>It&#8217;s Christmas time : Free Wi-Fi at Airports</title><link>http://www.multilingual-search.com/its-christmas-time-free-wi-fi-at-airports/11/11/2009/</link> <comments>http://www.multilingual-search.com/its-christmas-time-free-wi-fi-at-airports/11/11/2009/#comments</comments> <pubDate>Wed, 11 Nov 2009 17:19:49 +0000</pubDate> <dc:creator>Samia Kesseiri</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/its-christmas-time-free-wi-fi-at-airports/11/11/2009</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Google is offering free Wi-Fi on airports accross all USA from now till the 15th January 2010. It is currently available at 47 airports.</p><p>&#8216; A cool gift &#8216; from the Search Engine which is helping raising money for local non-profit [...]]]></description> <content:encoded><![CDATA[<p>Google is offering free Wi-Fi on airports accross all USA from now till the 15th January 2010. It is currently available at 47 airports.</p><p>&#8216; A cool gift &#8216; from the Search Engine which is helping raising money for local non-profit organisations. When connecting to the Wi-Fi Network, you have the choice to donate to Engineers Without borders, the One Economy Corporation or the Climate Savers Computing Initiative.  The airport with the highest amount of donations will then receive $15,000 to donate to a <u>local non-profit organisation</u> of their choice.<a href="http://mashable.com/2009/10/19/virgin-america-google-free-wifi/">Virgin America</a> has also taken the same initiative and is offering free In-Flight Wi-Fi until January 15, 2010. You can find a full list of participating airports at: <a href="http://www.freeholidaywifi.com/">www.freeholidaywifi.com. </a></p><p>That&#8217;s what we call the Christmas spirit!</p><p>source : <a href="http://mashable.com/2009/11/10/google-free-wi-fi-airports/">Mashable</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/its-christmas-time-free-wi-fi-at-airports/11/11/2009/feed/</wfw:commentRss> <slash:comments>6</slash:comments> </item> <item><title>Microsoft-Yahoo and Unintended Consequences.  Ask Google!</title><link>http://www.multilingual-search.com/microsoft-yahoo-and-unintended-consequences-ask-google/31/07/2009/</link> <comments>http://www.multilingual-search.com/microsoft-yahoo-and-unintended-consequences-ask-google/31/07/2009/#comments</comments> <pubDate>Fri, 31 Jul 2009 10:32:19 +0000</pubDate> <dc:creator>Andy Atkins-Krüger</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/microsoft-yahoo-and-unintended-consequences-ask-google/31/07/2009</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Could the Microsoft-Yahoo deal be the start of something much bigger in terms of the power balances on the web?  This post on <a href="http://searchenginewatch.com/3634574">Search Engine Watch blog</a> examines the potential for the new deal to be the start [...]]]></description> <content:encoded><![CDATA[<p>Could the Microsoft-Yahoo deal be the start of something much bigger in terms of the power balances on the web?  This post on <a href="http://searchenginewatch.com/3634574">Search Engine Watch blog</a> examines the potential for the new deal to be the start of a wider chain of events that changes the landscape of the industry.  Not everyone agrees.   Jack Marshall&#8217;s assessment at <a href="http://www.clickz.com/3634571">Clickz</a> after talking to a number of search marketers was that this would have little impact in Europe.</p><p>However, when the power in an industry shifts in a signficant way &#8211; as it has done with the news of Microsoft&#8217;s success at roping in Yahoo &#8211; there is nearly always a sequence of intended and unintended consequences.  One that is definitely Microsoft&#8217;s intention is that, as an organisation, they have firmly fixed their colours to making a success of the search market.  They could have continued to tinker for years making gradual progress &#8211; in fact this would the stated aim when Bing was launched &#8211; but now they have to be seen to be making more rapid strides forward.</p><p><strong>Does Anyone Get it?</strong></p><p>Another intended consquence is that with the new second place position in the search engine market which &#8216;Bing&#8217; and Microsoft acquire is a shift in the global allegiances &#8211; that was the point about the post on Search Engine Watch.  Steve Ballmer has been quoted as saying &#8220;Nobody gets it!&#8221; in response to the reaction of the stock market which was clearly unintended.  His comments were connected with the falls in the values of Yahoo&#8217;s stock and linked to the fact that Yahoo keeps very significant shares for revenues in the deal &#8211; whilst also reducing cost.  He could equally have been saying that noone gets what this means internationally.  Yahoo has a stronger international sales force than Microsoft &#8211; but Microsoft also has Messenger and software tools which are clearly still preeminent around the world.</p><p><strong>Might Google Bring Back Agency Commissions?</strong></p><p>What remains to be seen is what other unintended consequences this might bring?  What will Google&#8217;s reaction be?  Will they re-introduce commissions for agencies to keep them on their side?  If you were in charge of things at Mountain View, you&#8217;d now be saying:</p><blockquote><p>&#8220;This could clearly cause us problems going forwards.  Even though we&#8217;re in the lead right now &#8211; we need to prevent the momentum building up behind this move whilst it&#8217;s still struggling with the regulatory channels.&#8221;</p></blockquote><p><strong>Google will react. </strong> How they react will set the tone for the unitended consequences which noone right now can predict.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/microsoft-yahoo-and-unintended-consequences-ask-google/31/07/2009/feed/</wfw:commentRss> <slash:comments>9</slash:comments> </item> <item><title>Japanese online mall to expand into US market</title><link>http://www.multilingual-search.com/japanese-online-mall-to-expand-into-us-market/11/01/2007/</link> <comments>http://www.multilingual-search.com/japanese-online-mall-to-expand-into-us-market/11/01/2007/#comments</comments> <pubDate>Thu, 11 Jan 2007 21:40:28 +0000</pubDate> <dc:creator>AussieWebmaster</dc:creator> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/japanese-online-mall-to-expand-into-us-market/11/01/2007/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p><a href="http://www.adotas.com/2007/01/japanese-online-mall-plans-us-expansion/">According to a report by Adotas</a>, Rakuten &#8211; one of the largest Japanese online malls &#8211; plans to expand into the United Staes, Europe and China.</p><p>The company already owns US affiliate portal LinkShare which should help them in their [...]]]></description> <content:encoded><![CDATA[<p><a href="http://www.adotas.com/2007/01/japanese-online-mall-plans-us-expansion/">According to a report by Adotas</a>, Rakuten &#8211; one of the largest Japanese online malls &#8211; plans to expand into the United Staes, Europe and China.</p><p>The company already owns US affiliate portal LinkShare which should help them in their efforts.</p><p>Interestingly, Rakuten president Hiroshi Mikitani said one of the reasons for expansion was due to the shrinking Japanese market. He expects the number of online shoppers in Japan to begin decreasing due to the country’s low fertility rate, he told the Kyodo News.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/japanese-online-mall-to-expand-into-us-market/11/01/2007/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Spanish web: Speak up! Spanish content is lagging, or so we´re told</title><link>http://www.multilingual-search.com/spanish-web-speak-up-spanish-content-is-lagging-or-so-we%c2%b4re-told/30/09/2006/</link> <comments>http://www.multilingual-search.com/spanish-web-speak-up-spanish-content-is-lagging-or-so-we%c2%b4re-told/30/09/2006/#comments</comments> <pubDate>Sat, 30 Sep 2006 18:30:08 +0000</pubDate> <dc:creator>Marina Zaliznyak</dc:creator> <category><![CDATA[Spain]]></category> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/spanish-web-speak-up-spanish-content-is-lagging-or-so-we%c2%b4re-told/30/09/2006/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Spanish is the third top spoken language in the World, yet a recent Accenture study found that the fact is no indication of it´s performance online.<br /> <br /> Lets look at the numbers</p><p>Internet growth in Latin America and Spain just last [...]]]></description> <content:encoded><![CDATA[<p>Spanish is the third top spoken language in the World, yet a recent Accenture study found that the fact is no indication of it´s performance online.<br /> <strong><br /> Lets look at the numbers</strong></p><p>Internet growth in Latin America and Spain just last year was 337% and 375% respectively, yet Internet penetration is still below the European average (38% in Spain and 49% in Europe).</p><p>But it´s not only the Internet penetration that´s the problem. The ratio of websites in Spanish per user, is far lower than the ratio for English (1.47), French (1.25) and German (1.23).  Spanish´s ratio is less than half of German´s, at .58. So it seems in this case, it´s not really the Internet penetration that´s the problem. Somehow the Spanish Internet just doesn´t produce the same amount of content.</p><p><strong>Why? And does this make any sense?</strong></p><p>Reading an entirely different report, The <a href="https://www.netimperative.com/2006/09/23/netobserver/Attachment00097817/NetObserver%20Novatris%20-%20%20September%202006-1.pdf">13th NetObserver Report by Novartis</a> (pdf), it appers that Spain leads, the UK, Germany and France in the use of new communications Technologies, including podcasts, instant messaging, email and BLOGS.</p><p>But that´s just Spain. What about Latin America and the U.S. hispanic population, clearly and important piece of the pie? AOL´s Latino 2006 Hispanic Study found that: “81% of Hispanics online are mostly acculturated or partially acculturated, while only 19% is relatively unacculturated. While acculturated online Hispanics tend to prefer online content in English, nearly 40% of them still find Spanish content appealing; of the unacculturated segment 37% prefer both languages. Of the total Hispanic online population, only 15% prefer Spanish only.” These numbers correspond to 16 million hispanic users online. If 80% of these users prefer content mostly in English, mustn´t they also prefer  to produce content in English as well?</p><p>Still, a ratio of .58 for the Spanish language seems much too low. It´s difficult to have an objective opinion, while living and working in Spain and swimming in Spanish content. Are the numbers skewed? And if not, what´s the weakness?</p><p>Leave your impressions.</p><p>Sources:</p><p><a href="https://www.netimperative.com/2006/09/23/netobserver">Netimperative</a><br /> <a href="http://www.elpais.es/articulo/internet/Internet/habla/espanol/elpportec/20060929elpepunet_7/Tes/">El País</a><br /> <a href="http://www.hispanicbusiness.com/news/newsbyid.asp?id=46281">Hispanic Business</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/spanish-web-speak-up-spanish-content-is-lagging-or-so-we%c2%b4re-told/30/09/2006/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Jim Lanzone scheduled as keynote speaker at forthcoming SES in Milano, Italy</title><link>http://www.multilingual-search.com/jim-lanzone-scheduled-as-keynote-speaker-at-forthcoming-ses-in-milano-italy/02/04/2006/</link> <comments>http://www.multilingual-search.com/jim-lanzone-scheduled-as-keynote-speaker-at-forthcoming-ses-in-milano-italy/02/04/2006/#comments</comments> <pubDate>Sun, 02 Apr 2006 19:10:16 +0000</pubDate> <dc:creator>Sante J. Achille</dc:creator> <category><![CDATA[Italy]]></category> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/en-GB/?p=394</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Jim Lanzone, Senior Vice President and General Manager of Ask.com will attend Search Engine Strategies Italy as a keynote speaker. This is the first Search Engine Strategies Conference in Italy, scheduled on April 26 and 27 in Milano.</p><p><a href="http://it.ask.com">Ask.com [...]]]></description> <content:encoded><![CDATA[<p><strong>Jim Lanzone</strong>, Senior Vice President and General Manager of <strong>Ask.com</strong> will attend <strong>Search Engine Strategies Italy</strong> as a keynote speaker. This is the first Search Engine Strategies Conference in Italy, scheduled on April 26 and 27 in Milano.</p><p><a href="http://it.ask.com">Ask.com Italia</a> was officially launched in beta on March 8 and opened a <strong>European Research Centre in Pisa</strong> that will play a significant role in the development of Ask.com search technology.</p><p>Source: <a href="http://www.maurolupi.com">Mauro Lupi&#8217;s Blog</a></p><p><strong>Read more about </strong><a href="http://www.multilingual-search.com/?s=search+engine+strategies+conference">Search Engine Strategies </a>on <strong>Multilingual Search</strong></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/jim-lanzone-scheduled-as-keynote-speaker-at-forthcoming-ses-in-milano-italy/02/04/2006/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Spain: the FON movement just got bigger</title><link>http://www.multilingual-search.com/httpmapsfoncom/07/02/2006/</link> <comments>http://www.multilingual-search.com/httpmapsfoncom/07/02/2006/#comments</comments> <pubDate>Tue, 07 Feb 2006 12:35:37 +0000</pubDate> <dc:creator>Marina Zaliznyak</dc:creator> <category><![CDATA[Spain]]></category> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/httpmapsfoncom/07/02/2006/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>If you haven’t heard of it yet, it won’t be long. And if you’re reading now, you’re about to be impressed. FON is Martin Varsavsky&#8217;s latest creation. It’s one of those ideas that makes you think, “Why didn’t I come [...]]]></description> <content:encoded><![CDATA[<p>If you haven’t heard of it yet, it won’t be long. And if you’re reading now, you’re about to be impressed. FON is Martin Varsavsky&#8217;s latest creation. It’s one of those ideas that makes you think, “Why didn’t I come up with that?” and then you sign up to join.<br /> The idea is to make it possible for Wi-Fi users everywhere share there connection with anyone—anyone in the FON network that is.  Of course, sharing has its benefits.  You can either share the connection and always have a wifi access point available to you from other FONers (or Foneros) anywhere you go, or you can charge for your connection, splitting the earnings with FON.  It’s quite simple and ingenious actually.</p><p>A few months ago, when it all began, this Spanish grown initiative was creating a buzz in the Spanish internet and traditional press.  But as the commotion around FON has been escalating and users and <a href="http://maps.fon.com/">access points mushrooming all over the global map</a>, the FON idea is growing into the slogan its founders have given it—the FON movement! The FON movement has spreading into a Global community.<br /><center><img src="http://www.multilingual-search.com/images/fon.jpg"></center><br /> But why should this be of interest to you?  Perhaps because so many other Varsavsky ideas have triumphed; or because it’s a concept that seems to be shaking up previous models; or because it’s the perfect idea given the social climate of the internet. If you’re not convinced, pay attention, <strong>because Google and Skype are.</strong></p><p>Just 2 days ago, Varsavsky made a huge announcement on his blog.  The FON movement has enlisted some very big names and swept up 18 million euro (over 21,560,000 USD) in investment from Google and Skype, as well as Sequoia Capital, and Index Ventures as investors and backers. Varsavsky, energized for another success, writes about the impressive newly acquired support:</p><p>“Our goal, after all, isn’t just to share bandwidth. It’s to use the power of people to people networks to create a global wireless network. What makes each of these firms great backers for us is that deep in their DNA is the idea of brand-new business models, tons of innovation and a commitment to making the digital world easier and cheaper. We feel the same way. So while we’re excited about (and responsible for!) their investment, we’re even more pleased to have their support.”</p><p>The question is of course, what will the ISPs have to say about it. So far, Varsavsky has confirmed support from the U.S. Speakeasy and Swedish Glocalnet.<br /> But how many others will follow?</p><p>According to Roger Entner of Ovum, FON will run into obstacles. &#8220;That&#8217;s a great idea, but you are breaking the law&#8230;It is treating Wi-Fi as communal property when it is not.&#8221;</p><p>Lately we have been breathing an entirely new internet atmosphere. Internet usage is shifting; internet access increasing. It seems the perfect breeding ground for a FON… revolution.</p><p><a href="http://en.fon.com/registration/registration.php">Are you joining?</a></p><p>Sources:</p><p><a href="http://www.libertaddigital.com/noticias/noticia_1276271453.html">LibertadDigital</a><br /> <a href="http://www.elpais.es/articulo/elpportec/20060206elpepunet_1/Tes/internet/FON/logra/millones/euros/grandes/empresas/Google/Skype">El País</a><br /> <a href="http://blog.fon.com/en/">The FON blog</a><br /> <a href="http://news.com.com/Wi-Fi+sharing+company+wins+Skype%2C+Google+backing/2100-7351_3-6035309.html">News.com</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/httpmapsfoncom/07/02/2006/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Ask Yahoo!</title><link>http://www.multilingual-search.com/ask-yahoo/09/12/2005/</link> <comments>http://www.multilingual-search.com/ask-yahoo/09/12/2005/#comments</comments> <pubDate>Fri, 09 Dec 2005 00:02:49 +0000</pubDate> <dc:creator>Ebina</dc:creator> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/ask-yahoo/09/12/2005/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Yahoo has just announced Yahoo! Answers (Beta). &#8220;Ask a question on any topic and get answers from real people.&#8221; In the beginning there was Ask Jeeves. And then Google Answers.. The difference between Google Answers is, at Google your questions [...]]]></description> <content:encoded><![CDATA[<p>Yahoo has just announced Yahoo! Answers (Beta). &#8220;Ask a question on any topic and get answers from real people.&#8221; In the beginning there was Ask Jeeves. And then Google Answers.. The difference between Google Answers is, at Google your questions  are first answered by google researchers and you need to pay minimum 2.50$ while Yahoo is free and answered by anyone.</p><p>You&#8217;ll also have the chance to become a Yahoo! Ninja. Yahoo ask people to vote on answers. You need only submit 10 best answers a day for the next three months. Ask something profound and brag to all your friends. <img src='http://www.multilingual-search.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /></p><p><a href="http://answers.yahoo.com/">Yahoo Answers</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/ask-yahoo/09/12/2005/feed/</wfw:commentRss> <slash:comments>3</slash:comments> </item> <item><title>Search is HOT for U.S. Hispanics</title><link>http://www.multilingual-search.com/search-is-hot-for-us-hispanics/09/09/2005/</link> <comments>http://www.multilingual-search.com/search-is-hot-for-us-hispanics/09/09/2005/#comments</comments> <pubDate>Fri, 09 Sep 2005 19:21:43 +0000</pubDate> <dc:creator>Nacho Hernandez</dc:creator> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/en-GB/?p=212</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Recently I came across a statistic that I&#8217;ve been long waiting to see, it was published thanks to a recently released Advertising Age report named &#8220;HISPANIC FACT PACK: Annual Guide to Hispanic Advertising &#038; Marketing 2005 Edition&#8221;. See following table:</p><p>]]></description> <content:encoded><![CDATA[<p>Recently I came across a statistic that I&#8217;ve been long waiting to see, it was published thanks to a recently released Advertising Age report named &#8220;HISPANIC FACT PACK: Annual Guide to Hispanic Advertising &#038; Marketing 2005 Edition&#8221;. See following table:</p><p><center><img src='http://www.multilingual-search.com/images/topwebhispanics2005.gif' alt='Top Web Properties Among ALL U.S. Hispanic Users' /></center></p><p>This table, which takes into account both English and Spanish speaking Hispanic users, demonstrates how #1, #2, #3, #4, and #7 are our dearly beloved SEARCH ENGINES! Oh YES! Hispanics love search! Here is the data to prove its impact. There are no other web properties that get higher visits than these. Search is an important tool for all people online (including Hispanics) to accomplish their daily needs. Whether it?s for shopping, research or knowing what?s new in entertainment, news, or a favorite recipe. The recipe for success is search for them. Then again, websites like <a href="http://www.ebay.com/">eBay</a> (#5), <a href="http://www.amazon.com/">Amazon</a> (#8) and <a href="http://www.cnet.com/">Cnet</a> (#10) could have received in large proportion of their traffic via a search results as they are highly optimized.</p><p>One more thing that grasps my attention, is the reach among each of these web properties. From these percentages seems to me that both Yahoo! and AOL have been doing a great job focusing on the Hispanic market. Most likely this is due to their <a href="http://espanol.yahoo.com/">Yahoo! en Español</a> and <a href="http://www.aollatino.com/">AOL Latino</a> advertising campaigns. Their marketing push has brought great rewards. Microsoft is not doing that bad. On the other hand, Google and Ask Jeeves must keep these numbers in mind and keep thinking of strategies to gain market share reach against its rivals. Google already taking action from its recent <a href="http://www.seroundtable.com/archives/002133.html">deal</a> to <a href="http://www.seroundtable.com/archives/002142.html">power Univison.com search results</a> into the world wide web. However, &#8220;Donde esta el Mayordomo Jeeves?&#8221;.</p><p>How can we (the search engine marketers) do for website owners to help accomplish growth in this market segment? There is so much content, especially Spanish content, that needs to be optimized so that search engines can understand it via their algorithms and point users in the most relevant direction. At the same time, I feel there is so much education still needed for search engine marketers to do it right.</p><p>Keep these things in mind and hope to see all of you in <a href="http://www.jupiterevents.com/sew/latino06/">SES Latino 2006</a> , which is a new event in the Search Engine Strategies line up.  As you know, Hispanics and Latin America rank among the top worldwide Internet users and they are the fastest growing region in the world.  For more information, please visit the website.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/search-is-hot-for-us-hispanics/09/09/2005/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Google Sitemaps now multilingual</title><link>http://www.multilingual-search.com/google-sitemaps-now-multilingual/09/09/2005/</link> <comments>http://www.multilingual-search.com/google-sitemaps-now-multilingual/09/09/2005/#comments</comments> <pubDate>Fri, 09 Sep 2005 06:00:27 +0000</pubDate> <dc:creator>Georgi Georgiev</dc:creator> <category><![CDATA[China]]></category> <category><![CDATA[France]]></category> <category><![CDATA[Germany]]></category> <category><![CDATA[Italy]]></category> <category><![CDATA[Korea]]></category> <category><![CDATA[Russia]]></category> <category><![CDATA[Spain]]></category> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/google-sitemaps-now-multilingual/09/09/2005/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>The Inside Google Sitemaps blog has just announced that Google Sitemaps&#8217; user interface and documentation are now available in ten additional languages. The newly added languages are:</p><p><a href="http://www.google.com/webmasters/sitemaps/docs/pt_BR/about.html">Brazilian Portuguese </a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/nl/about.html">Dutch</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/fr/about.html">French</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/de/about.html">German</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/it/about.html">Italian </a><br /> ]]></description> <content:encoded><![CDATA[<p>The Inside Google Sitemaps blog has just announced that Google Sitemaps&#8217; user interface and documentation are now available in ten additional languages. The newly added languages are:</p><p><a href="http://www.google.com/webmasters/sitemaps/docs/pt_BR/about.html">Brazilian Portuguese </a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/nl/about.html">Dutch</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/fr/about.html">French</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/de/about.html">German</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/it/about.html">Italian </a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/ko/about.html">Korean </a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/ru/about.html">Russian</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/zh_CN/about.html">Simplified Chinese </a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/es/about.html">Spanish</a><br /> <a href="http://www.google.com/webmasters/sitemaps/docs/zh_TW/about.html">Traditional Chinese</a></p><p>Sitemap submisssion is not limited by the language of the site, as always.</p><p>Source: <a href="http://sitemaps.blogspot.com/2005/09/google-sitemaps-in-your-language.html">Inside Google Sitemaps</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/google-sitemaps-now-multilingual/09/09/2005/feed/</wfw:commentRss> <slash:comments>1</slash:comments> </item> <item><title>Warning: mass local language inbound links can damage your health</title><link>http://www.multilingual-search.com/warning-mass-foreign-language-ibls/24/08/2005/</link> <comments>http://www.multilingual-search.com/warning-mass-foreign-language-ibls/24/08/2005/#comments</comments> <pubDate>Wed, 24 Aug 2005 13:27:37 +0000</pubDate> <dc:creator>Alan Webb</dc:creator> <category><![CDATA[Germany]]></category> <category><![CDATA[USA]]></category> <category><![CDATA[Worldwide]]></category><guid isPermaLink="false">http://www.multilingual-search.com/warning-mass-foreign-language-ibls/24/08/2005/en-GB/</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Google on their web site say there is almost nothing you can do to harm a website through the building of links from external sites.  I unfortunately came across the reason they say almost recently.</p><p>To a major extent they [...]]]></description> <content:encoded><![CDATA[<p>Google on their web site say there is <strong>almost</strong> nothing you can do to harm a website through the building of links from external sites.  I unfortunately came across the reason they say almost recently.</p><p>To a major extent they are right, even links <strong>from</strong> bad neighborhoods won&#8217;t harm you. The logic of course is that if this was the case it would be open season on all your competitors site.<br /> However, with enough links from local language sites you can blow a site of the water!</p><p>We  found this out accidentally. The background is as follows.<br /> Google chooses the language of the site through 4  main factors. The physical location of the webserver (IP number), the top level domain name &#8211; &#8216; .de&#8217; for instance, the meta language tag(s), where the incoming links come from and also the actual language of the text.</p><p>Normally you&#8217;d think one of these factors could not override the rest. However,  inbound links  can override all other factors into duping Google that the page is of a different language than it actually is. This has disastrous consequences, for example if a German page focusing on German language readers gets a highly disproportionate amount of links from english language sites.  Google ignores the fact the server is in Germany, the top level domain  is &#8216;.de&#8217;, the meta language tag is &#8220;de&#8221; and considers the site english &#8211; which results in dropping a lot in google.de but rising in Google.com.</p><p>You know this is a problem when you see on a Google.de search the words &#8220;Diese Seite Übersetzen&#8221; which translated means &#8220;translate this page&#8221;. This normally corresponds with a  fall in Google.de but a big rise in Google.com as Google does boost local sites of the language.  I know this is a problem as it has happened to ourselves. http://www.abakus-internet-marketing.de/foren/ is a German language forum but was classed as english as I built too many links to it from non-english sites to it (easier for me as I am english). We quickly changed that and now things are back to normal. For a few days,  a lot of traffic was lost. It also happened to a client before we knew about the existence of the problem.</p><p>The examples above were due to too many links from english sites, however, an English site with a too large ratio of say German links is likely to  end up drastically losing rankings and having &#8220;translate this page&#8221; in the Google results.</p><p>If you come across an english language page with &#8220;translate this page&#8221; in the google reults and it fails to rank well then it will most likely mean you have too many links from foreign websites. This can happen through link purchase or through one of the many link networks for example.</p><p>Fortunately we have managed to get our rankings for our own forum and clients back. It took a while to figure the problem out though so I thought I&#8217;d share it here. Clearly this can also be abused by knocking the competition ou,t so imo Google should really not just take inbound links as an overiding factor of language.</p><p>Alan<br /> ABAKUS Internet Marketing</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/warning-mass-foreign-language-ibls/24/08/2005/feed/</wfw:commentRss> <slash:comments>7</slash:comments> </item> <item><title>France presents the facts about the french and technology in California</title><link>http://www.multilingual-search.com/france-presents-the-facts-about-the-french-and-technology-in-california/27/05/2005/</link> <comments>http://www.multilingual-search.com/france-presents-the-facts-about-the-french-and-technology-in-california/27/05/2005/#comments</comments> <pubDate>Fri, 27 May 2005 11:59:47 +0000</pubDate> <dc:creator>Andy Atkins-Krüger</dc:creator> <category><![CDATA[France]]></category> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/en-GB/?p=88</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>A fascinating article in <a href="http://management.silicon.com/careers/0,39024671,39130761,00.htm">Silicon.com</a> tells of France trying to change its &#8216;image problem&#8217; in the world of technology. Thus is revealed some interesting information about French culture &#8211; and France&#8217;s place in the world:</p>France has a higher [...]]]></description> <content:encoded><![CDATA[<p>A fascinating article in <a href="http://management.silicon.com/careers/0,39024671,39130761,00.htm">Silicon.com</a> tells of France trying to change its &#8216;image problem&#8217; in the world of technology. Thus is revealed some interesting information about French culture &#8211; and France&#8217;s place in the world:</p><ul><li> France has a higher percentage of 20 to 29 year olds with qualifications in science or technology than the UK or US.</li><li> Start-ups qualify for an 8-year income tax holiday!</li><li> France is the third-largest recipient of foreign aid and the fourth largest exporter.<br /> 10 of the world&#8217;s 100 largest companies are based in France.</li></ul><p><a href="http://management.silicon.com/careers/0,39024671,39130761,00.htm">France grapples with its image problem &#8211; silicon.com</a></p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/france-presents-the-facts-about-the-french-and-technology-in-california/27/05/2005/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> <item><title>Big Clique African-American search engine launches in 17 languages</title><link>http://www.multilingual-search.com/big-clique-african-american-search-engine-launches-in-17-languages/23/05/2005/</link> <comments>http://www.multilingual-search.com/big-clique-african-american-search-engine-launches-in-17-languages/23/05/2005/#comments</comments> <pubDate>Mon, 23 May 2005 10:03:26 +0000</pubDate> <dc:creator>Andy Atkins-Krüger</dc:creator> <category><![CDATA[China]]></category> <category><![CDATA[France]]></category> <category><![CDATA[Germany]]></category> <category><![CDATA[Hungary]]></category> <category><![CDATA[Italy]]></category> <category><![CDATA[Japan]]></category> <category><![CDATA[Netherlands]]></category> <category><![CDATA[Russia]]></category> <category><![CDATA[Spain]]></category> <category><![CDATA[USA]]></category><guid isPermaLink="false">http://www.multilingual-search.com/en-GB/?p=94</guid> <description><![CDATA[<b class="gold">:</b>&#160;<p>Mr. Olu, the Will Smith of search engines, has created a new search engine for the world &#8211; <a href="http://www.bigclique.com/">Big Clique</a> &#8211; in fact covering 17 languages from day one an amazingly ambitious undertaking!</p><p>Big Clique claims to offer &#8216;Just search&#8230;&#8217; [...]]]></description> <content:encoded><![CDATA[<p>Mr. Olu, the Will Smith of search engines, has created a new search engine for the world &#8211; <a href="http://www.bigclique.com/">Big Clique</a> &#8211; in fact covering 17 languages from day one an amazingly ambitious undertaking!</p><p>Big Clique claims to offer &#8216;Just search&#8230;&#8217; and nothing else. The choice of languages is intriguing comprising English, Italian, German, Spanish, Finnish, French, Hungarian, Russian, Belarusian, Malay, Dutch, Polish, Portuguese, Swedish, Thai, Japanese and Chinese. That looks like a list of some of the most commercially interesting languages &#8211; with one or two omissions (Norwegian and Danish, for instance) and one or two additions.</p><p>Pay per click advertising is by <a href="http://www.grockmedia.com/">gRock Media Group Company</a>.</p><p>No related posts.</p>]]></content:encoded> <wfw:commentRss>http://www.multilingual-search.com/big-clique-african-american-search-engine-launches-in-17-languages/23/05/2005/feed/</wfw:commentRss> <slash:comments>0</slash:comments> </item> </channel> </rss>
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