The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

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Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search [...]

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Internet usage in Sweden droped sharply after new file sharing laws. This legislation makes it possible to order any Swedish Internet operator to provide details identifying suspected copyright infringers. The effects of the new laws were almost instant. The day [...]

Blending is blurring for search marketers as it adds more complexity – google is using Eniro for local results, Eniro is using search results from Google to complement the local directory. Local services: High quality search traffic transparent network true partnership innovative solutions service = people locally you’ll et more value for money buying from the locals …

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A recent study from Forrester Research, Inc. indicates mobile instant messaging (IM) on the rise in Europe with 26.7 million users in 2007 and a projected 80 million users in 2013.

The survey was conducted on a sample of 22.000 consumers [...]

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Microsoft have placed a bidding for the Norwegian search company Fast. The amount is 6,6 billion NOK which is about 835 000 000 Euro!
Their plan is to integrate Fast technology into Sharepoint server: They want to keep the research [...]

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The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, [...]

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The .EU domain registrar management organisation, EURid has suspended 10,000 EU domain names which have been apparently legally registered by a Chinese woman – reports out-law. EURid has the power to remove the domain names from the woman [...]

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At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names [...]

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There will be a lot of activity around web and search in Sweden this autumn.
Below I list all the conferences that are coming up and hope to see you on some of them!
I will update list if I [...]

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As SEMPO is a fairly unknowned brand in the region it was not many that thought the SEMPO Scandinavian event was going to be as big as it turned out to be!

The group managed to attract 120 people to [...]