The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

Christmas 2010: a snapshot of Online European Shoppers

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year?

Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute…

October 2010, IMRG Capgemini e-Retail Sales [...]

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Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people [...]

Email Marketing Consumer Report 2009

Sante J. Achille

Sante J. Achille
Italian Search Marketing Consultant and Blogger
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ContactLab has released the results of a new study on the use of Email amongst European users. Habits, trends, and use of newsletters is examined for the following markets:

Italy
Spain
France
Germany
UK

The results are organized [...]

Dear Twitter, A Five Person Localisation Team is HUGE

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its [...]

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Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search [...]

Comscore has Facebook taking first place in Spain

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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According to Comscore Facebook took first place in Spain for the first time in February. Comscore’s statistics also put Facebook in 6th place of most popular web properties worldwide with 275 million visitors in February. This works [...]

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A recent study from Forrester Research, Inc. indicates mobile instant messaging (IM) on the rise in Europe with 26.7 million users in 2007 and a projected 80 million users in 2013.

The survey was conducted on a sample of 22.000 consumers [...]

24 European states go borderless under Schengen

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, [...]

EURid suspends 10,000 .EU names squatted in China

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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The .EU domain registrar management organisation, EURid has suspended 10,000 EU domain names which have been apparently legally registered by a Chinese woman – reports out-law. EURid has the power to remove the domain names from the woman [...]

Google webmaster tools starts to think international

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names [...]

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