Global Search Engine Marketing & Social Media News And Analysis » Denmark

European Interactive Advertising Association Report Dec. 2010

Sante J. Achille — Tue, 21 Dec 2010 11:47:35 +0000

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary, December 2010.

The key findings of the report include:

521m 16+ year old people in the 15 European countries sampled
According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV
A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV
54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online
16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly
More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless
The most popular web activities amongst all European internet users include;
- email (76%), communicating via social networking sites (45%)
- instant messaging (40%)
- watching film, TV or video clips (32%)
- contributing to ratings and reviews (27%)
71% state that as a result of the internet they are staying in touch with friends and relatives more, half (50%) have chosen better products or services and 47% are better able to manage their finances online
55% of European internet users actively change their mind on what brand to buy after online research

Other relevant information provided in the report:

51% access the Internet on a PC
14% access the Internet via a mobile device
43% watch or downloading films and video or stream TV
80% of the population in Norway Sweden, Denmark and the Netherlands access the Internet at least once a week, with the European average fixed at an estimated 54%

Source: http://www.eiaa.net/

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Google expands new trademark policy – but sidesteps Europe

Andy Atkins-Krüger — Thu, 07 May 2009 22:12:38 +0000

Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we won’t intervene’ approach to a total of 190 countries. The change comes into force on June 4th.

However, Google has sidestepped the key European countries with the strongest legal rules and where cases have cost Google most in fines (see list below). From calculations, the removal of protection for trademarked terms increases advertiser costs by as much as 80% – as well as taking revenue from additional advertisers on those terms. The policy, therefore, enables Google to increase its adverising take from advertisers. The approach also affects major global brands most significantly – because they generally spend proportionately more on advertising their brands because it is those brands – and the associated products – which have made them global.

Google has long struggled to persuade blue chip advertisers to move more of their advertising budgets to Google Adwords – this is step which leaves them with no choice. However, it is a dangerous move as it could also contribute to tipping the ROI see-saw towards other newer forms of promotion such as social media and Twitter.

Having received no significant kick-back from its UK change of a year ago – it’s no surprise that this is being rolled out now. Probably, another year will pass before more countries – especially European ones – are added. I predict that France, where the courts have levied the largest fines against Google, will be the last to go.

So the following countries (European Union countries in bold) will not see the change – at least yet. Via Search Engine Land

Austria
Belgium
Bulgaria
Czech Republic
Cyprus
Denmark
Finland
France
Greece
Germany
Hungary
Italy
Lithuania
Luxembourg
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden

Australia
Bahamas
Brazil
China
Iceland
Macau
New Zealand
Norway
South Korea
Switzerland
Taiwan

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Nokia internet platform Ovi to reach Norway, Sweden, Denmark & Hungary

Andy Atkins-Krüger — Fri, 04 Jul 2008 10:36:50 +0000

Nokia of Finland, which just happens to be the world’s largest mobile phone maker, has partnered with leading Norwegian telecoms company – Telenor – to provide access to various internet services through Nokia’s own internet service Ovi, reports Reuters. The Telenor and Ovi services will be offered to customers in Norway, Sweden, Denmark and Hungary.

Why does this matter in search? Nokia is an $80 billion turnover company which makes its money from selling handsets – but it is now rolling out internet services which include maps, music and TV services – no mention of search – see this report from Cellular News. Telenor is an $18 billion turnover company. This partnership represents a considerable investment by both companies in internet access which they will control. Could well be the opportunity for a different search engine – funded by the telecoms companies – to make headway?

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Microsoft wants to buy Norwegian Fast for 6,6 billion NOK!

Sara Andersson — Tue, 08 Jan 2008 21:38:42 +0000

Microsoft have placed a bidding for the Norwegian search company Fast. The amount is 6,6 billion NOK which is about 835 000 000 Euro!
Their plan is to integrate Fast technology into Sharepoint server: They want to keep the research team and says it should be a great effort for Microsoft in Europe.

The biggest competitors to Fast Search on search solutions for large cooperations is Googles Search Appliance, French Exalead as well as Autonomy.

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24 European states go borderless under Schengen

Andy Atkins-Krüger — Sat, 29 Dec 2007 14:54:49 +0000

The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, the Schengen agreement makes physical inter-trade between bordering countries easier to manage for marketers. As Europe opens its borders, and search grows quickly in Europe, Schengen makes European business roll-outs more attractive and achievable with faster distribution and lower border costs.

The new countries joining the agreement are:-

Czech Republic
Slovakia
Poland
Hungary
Latvia
Lithuania
Estonia
Malta
Slovenia

I decided to test this with a visit to the most northerly Balkan state of Slovenia travelling from Austria through a 5 mile tunnel to the south side of the Alps. True enough the European blue flag and stars had become the standard border crossing notification and the rows of kiosks and border controls were empty and unmanned as we headed to the capital Ljublana.

Ljubljana is a town of around 230,000 people with a pretty baroque style and attractive old quarter. The local search engine is “Najdi” and the local domain is .si.

The Schengen agreement was first signed by five countries in 1985 in a small Luxembourg town ‘Schengen’ – these original five were later joined by ten others and the agreement came into force in 1995. The agreement basically means that the internal borders between the treaty countries are removed – but that those same countries cooperate to strengthen the outer border using the Schengen Information System – a database where data is exchanged. There are also special rules on how police forces work together.

The original five countries were:-

France
Germany
Netherlands
Belgium
Luxembourg

Other countries which joined up to 1995 when Schengen was finally realised are:-

Spain
Portugal
Greece

Countries who joined after 1995 but before 1997 are:-

Italy
Austria
Denmark
Norway
Sweden
Finland
Iceland
Monaco

The Schengen Agreement has only ever, in part, been deployed by the British or the Irish for fear of it encouraging immigration and terrorism – though it doesn’t seem to have helped much staying out.

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EURid suspends 10,000 .EU names squatted in China

Andy Atkins-Krüger — Mon, 10 Sep 2007 09:14:09 +0000

The .EU domain registrar management organisation, EURid has suspended 10,000 EU domain names which have been apparently legally registered by a Chinese woman – reports out-law. EURid has the power to remove the domain names from the woman – but has said that it would prefer a court to do it.

According to reports, the woman was buying the names to sell on to other parties at higher prices – nothing new in that then. EURid says that is has received complaints – not particularly new either. One key point is that only European-based organisations are allowed to hold .EU domain names.

Out-law carries this great quote from EURid, “When we screen our data bank we see that some people have an amazing amount of names. Nobody needs 10,000 names.” Strange. You’d have thought that EURid had a little more knowledge and insight about the industry in which they operate. Perhaps that’s why there were so many complaints at launch!

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Google webmaster tools starts to think international

Andy Atkins-Krüger — Wed, 29 Aug 2007 17:20:03 +0000

At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use domain names which exist outside the original 26 characters used for the English-language – but not for too many other languages since many have odd accented characters. Additionally, this brings greater support for asiatic and arabic character sets.

The other new development which is currently being looked at, according to a senior Google source, is the addition of a tool within webmaster tools whereby you can specify the country your site relates to. The countries will be listed in a drop down list – and you’ll almost certainly only be able to choose once country per site.

For a long time it has been a problem if you site was a .com site with no history of activity in a country for Google to pick out the right ‘bucket’ in which to list your site. For some this was an embarrasment – for others a major business hurdle. Matters were worse for those .coms hosted in a country other than the one they were targeting – perhaps for business political or content management system reasons. The result was you might be targeting France with a site hosted in Norway – but not end up appearing in the ‘Pages Francophones’ of Google.fr – even if the language of the site was French.

The simplest way of solving this problem has always been to have local country domains in which case – contrary to what one SES panelist advised in San Jose, the hosting location becomes irrelevant. For many, this isn’t practical – hence the reason why some have chosen to host locally to get around the problem.

These two developments combined will help international SEO specialists manage their projects with less frustration!

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Conferences in Sweden this Autumn

Sara Andersson — Fri, 17 Aug 2007 08:33:32 +0000

There will be a lot of activity around web and search in Sweden this autumn.
Below I list all the conferences that are coming up and hope to see you on some of them!
I will update list if I find out of more as we move along…

September
Webanalytics wednesday Stockholm 11-Sep

http://www.webanalyticsdemystified.com/wednesday/

Webbdagarna Malmö 12-Sep
Webbdagarna Göteborg 26-Sep

http://www.webbdagarna.se

Svedma Stockholm 27-Sep

http://www.swedma.se

October

Webbdagarna Stockholm 24/25th Oct

http://www.webbdagarna.se

Emetrics Stockholm 29th/30th Oct

http://www.emetrics.org/2007/stockholm/

SMX Stockholm 31st Oct/1st Nov

http://searchmarketingexpo.com/smx_stockholm07/

November

SIME Stockholm 14th/15th Nov

http://www.sime.nu/media/

IMC Stockholm 29th/30th Nov

http://www.internetmarketingconference.com/stockholm2007/

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SEMPO Scandinavia First launch event in Stockholm attracted 120 visitors!

Sara Andersson — Tue, 12 Jun 2007 18:48:35 +0000

As SEMPO is a fairly unknowned brand in the region it was not many that thought the SEMPO Scandinavian event was going to be as big as it turned out to be!

The group managed to attract 120 people to the event where 4 search engines, Eniro, Yahoo, Microsoft and Sesam had 15 min each to talk about their view on the market. As people in Sweden isn’t famous for having tons of questions in hand, they listened well and the response that was passed on to the members of the SEMPO Scandinavia group later was very positive about the new initiative and activity in the market.

SEMPO Scandinavia is now planning to do similar events in all of the Scandinavian markets and key focus is to update the market and drive search marketing in the overall marketing mix and create debates and more interaction.

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SEMPO Scandinavia WG – First launch event in Stockholm

Sara Andersson — Tue, 15 May 2007 11:32:11 +0000

SEMPO’s overall efforts this year is to focus on three main objectives: launching and expanding a search marketing training program, expanding SEMPO’s global presence, and continuing to build on its industry-leading research.
For SEMPO, global expansion starts with individual members forming a Working Group in a given country or region. In 2005, there were geo-specific working groups in the UK, Japan, Europe and Asia. Last year, four more groups were formed, representing Latino countries, Canada, India, Spain and Scandinavia.
SEMPO Scandinavia WG consists of key search experts in the Scandinavian region with representation from Sweden, Denmark, Norway and Iceland. The focus is to increase awareness around SEMPO and search and be the organ to help educate around search marketing in the overall media perspective.

SEMPO Scandinavian group is launching its official presence through a first (of many to come) breakfast event the 12th of June in Stockholm where the search engines; MSN, Yahoo!, Sesam and Eniro will meet up with marketing managers and present their view on search marketing in the media perspective and then open up for a debate with the audience. Google wont be joining in this time as they have a new marketing manager and as you all know… Johan Kinnander left a few weeks ago.

(The event is free but there are limited seats so everyone who attends needs to RSVP.)

To read more about the group or request to join SEMPO or the working group go to:

http://www.sempo.org/public_groups/scandinavia/

As it happends I also happend to be the chair of the group

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European telecoms operators threaten US search hegemony

Andy Atkins-Krüger — Sun, 04 Feb 2007 19:51:32 +0000

The UK’sTelegraph online reports that 12 of Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo.

The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.

According to The Telegraph, declining mobile phone revenues are forcing telecoms operators to look at all angles – and the lucrative search advertising market is clearly attractive. For telecoms operators it is very appealing to keep a larger percentage of the revenues rather than ’sharing’ with Google, Yahoo or Microsoft.

However, both Google and Yahoo have already done deals with mobile phone operators and it is not clear what impact this will have!

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Blogs influence European consumers

Sante J. Achille — Tue, 28 Nov 2006 08:40:54 +0000

A recent http://www.dk-hostmaster.dk – I haven’t been able to find any news in English on their site regarding this though.

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France announces that ‘Quaero’ is behind schedule – due to launch in 2011

Andy Atkins-Krüger — Thu, 06 Jul 2006 10:57:36 +0000

Abondance tells us that the Agence pour l’innovation industrielle (Industrial Innovation Agency) gave an update this week on progress with regard to 6 of its projects including the European search engine project ‘Quaero’. The project has a budget of 250 million Euros through 5 years and the AII’s press conference gave no new information of any significance – apart from a signifcant delay in progress and the fact that the new tool will bring together existing technologies.

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Danish search marketing firm floats on the stock exchange

Andy Atkins-Krüger — Tue, 18 Apr 2006 15:17:19 +0000

Multilingual Search doesn’t normally report on news from search marketing agencies – but the news that Danish search marketing firm Notabene is to float on the Danish stock exchange is somewhat close to home: Rasmus Sørensen of Multilingual Search is its R & D director.

The news release on the flotation is here.
Good luck to Rasmus and team!

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Iceland leading in broadband usage

Kristjan Mar Hauksson — Fri, 14 Apr 2006 12:27:37 +0000

Iceland (pop 300.000) is the most web-savvy country – a recent study shows it has the highest concentration of broadband users. The Organisation for Economic Co-operation and Development (OECD) found that broadband was also widespread in South Korea, the Netherlands and Denmark. USA still leads in most users, with nearly 50 million.

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French reject .EU domains as Cypriot registrations beat the French

Andy Atkins-Krüger — Sat, 08 Apr 2006 14:56:32 +0000

French registrations of .EU domains show a clear rejection of the name by the French. After 24 hours, the French have only registered one fifth the number of domains (48,000) that the British have registered (260,000) – even though proportionately the countries are virtually the same size. But French registrations at are also significantly behind Germany (370,000), Italy (78,000), the Netherlands (145,000), Sweden (60,000) and registrations from Cyprus (73,000).

In the first day of trading in .Eu domain names, over 1.2 million active names were registered through the 1,000 accredited registrars according to EURid live statistics.

The UK lead in the first four hours – says EURid – however Germany soon overtook the UK.
Marc van Wesemael, Managing Director of EURid has expressed satisfaction at the progress saying, “We are satisfied to see that the interest in .eu has been so large and that many already regard .eu as a useful complement to Internet’s national top level domain names”.

Could President Chirac have had some influence over this? Will the French catch up later? We’re taking no bets.

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Rush for .EU begins “most important top level domain ever”

Andy Atkins-Krüger — Fri, 07 Apr 2006 11:26:14 +0000

The BBC reports on the opening of the doors of EurID to allcomers trying to register one of the valuable .EU domains – now on a first come first served basis. Already 300,000 have used the sunrise period to register a domain where a previous claim existed – such as a trademark or trading history.

Markus Eggensperger of Lycos claims that “It’s the most important top level domain we have ever seen,” and “Eventually the .EU could rival the .com”.

As we say in the UK, that’s probably “poppycock” but then you never know. Still noone can say how .EUs will affect search engine rankings as the use of .fr or .de has been a very easy way to identify the country of a particular site.

Go and get you .Eu – but don’t switchover today!

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Danish Search Engine Jubii launches search results based on other users answers

Rasmus Sørensen — Fri, 31 Mar 2006 09:46:28 +0000

It seems the Danish search engine scene have gone beserck releasing new search services. Recently we reported the new search engine from Danish tv station TV2.

Now search engine Jubii has recently launched a search service called Jubii iQ where the search queries are answered by other members or “experts” as Jubii labels them.

The search engine offers to answer queries in the form of questions. The questions will be passed on to a group of experts on a given subject based on tagging. The experts will the earn points based on the relevance, speed and quality of the answers they provide.

The search engine incorporates users networks, rss, bookmarks, suggested links and a point score, iQ Points in it’s answers “algo”.

This form of search is not new, however building the results on expert answers, tagging, networks etc. might be a good thing and somewhat refreshing in the search space.
One my main concerns is that waiting time for answers. Eventhough you as the searcher specify the deadline for the answer, you might feel compelled to look elsewhere for the answer and might even be able to find it before the expert comes up with an answer.

Personally I visit a search engine to find relevant results immediately and really don’t want to wait more than a few seconds. We’ll see how it goes and if Jubii will be successful with the new search service and how the advertisers will embrace it.

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