Gdansk: 

Polish users are some of the most engaged and active in Europe, but it is a market that many are still yet to enter. This infographic, developed by Bluerank, gives some insight into the size and state of the search market [...]

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

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Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search [...]

24 European states go borderless under Schengen

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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The Schengen agreement has been extended from 15 countries to 24 giving a wider borderless Europe with no internal border controls or checks and an open market of over 400 million people. Coming into force on the 21st December, [...]

EURid suspends 10,000 .EU names squatted in China

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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The .EU domain registrar management organisation, EURid has suspended 10,000 EU domain names which have been apparently legally registered by a Chinese woman – reports out-law. EURid has the power to remove the domain names from the woman [...]

Google webmaster tools starts to think international

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names [...]

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Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online [...]

European telecoms operators threaten US search hegemony

Andy Atkins-Krüger

WebCertain.com
International SEO and SEM Speaker and Marketer
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Europe’s largest telecoms operators – with one American firm – are planning to launch a mobile phone search engine to rival Google and Yahoo. The companies concerned include Vodafone, France Telecom, Telefonica, Deutsche Telekom, Hutchison Whampoa, Telecom Italia and US firm Cingular. Combined, they have a user base of 600 million people – with some 20% in the UK expected to have broadband speed mobile phone access by the end of 2007.

Blogs influence European consumers

Sante J. Achille

Sante J. Achille
Italian Search Marketing Consultant and Blogger
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A recent

New Emarketer report on European online commerce

Sante J. Achille

Sante J. Achille
Italian Search Marketing Consultant and Blogger
About Articles Social Speaking Consulting

: 

Emarketer reports Ecommerce trends for the next few years, associating robust growth in online sales to the increase of DSL lines installed both at home and at work.

The report identifies the UK as the most “mature” of [...]

A recent study provides information on the development of social networks and their impact on Internt traffic distribution worldwide …

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