WPP in Shopping Spree Buys 2 Companies in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Curitiba: 

Sir Martin´s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil.

i-Cherry top executive is brazilian search pioneer Alexandre Kavinski.

Here´s the official press release.

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South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m.

Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top such [...]

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I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture.

http://bit.ly/AMvMu

The article describes the different challenges of [...]

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Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico.

Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article [...]

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