Global Search Engine Marketing & Social Media News And Analysis » Italy

European Interactive Advertising Association Report Dec. 2010

Sante J. Achille — Tue, 21 Dec 2010 11:47:35 +0000

The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary, December 2010.

The key findings of the report include:

521m 16+ year old people in the 15 European countries sampled
According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV
A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV
54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online
16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly
More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless
The most popular web activities amongst all European internet users include;
- email (76%), communicating via social networking sites (45%)
- instant messaging (40%)
- watching film, TV or video clips (32%)
- contributing to ratings and reviews (27%)
71% state that as a result of the internet they are staying in touch with friends and relatives more, half (50%) have chosen better products or services and 47% are better able to manage their finances online
55% of European internet users actively change their mind on what brand to buy after online research

Other relevant information provided in the report:

51% access the Internet on a PC
14% access the Internet via a mobile device
43% watch or downloading films and video or stream TV
80% of the population in Norway Sweden, Denmark and the Netherlands access the Internet at least once a week, with the European average fixed at an estimated 54%

Source: http://www.eiaa.net/

No related posts.

Christmas 2010: a snapshot of Online European Shoppers

Christophe Bernigaud — Mon, 29 Nov 2010 16:13:48 +0000

Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year?

Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute…

October 2010, IMRG Capgemini e-Retail Sales Index is expected to increase by 16 per cent in 2010 vs. 2009 for online Christmas sales, reaching £6.4billion.

Different forecasts come from various sources. For instance, Hi Media expect the European online Christmas sales to represent over 10 per cent of the European overall Christmas sales, representing respectively €uro 32 billion of the overall €uro 313 billion.

The UK, Germany and France will represent the highest total spend for the Christmas 2010 season, accounting for 65 per cent of the overall European Christmas spend:

UK – €uro 77.2 billion
Germany – €uro 64.5 billion
France – €uro 62.5 billion
Spain – €uro 31.2 billion

Denmark, Norway and Sweden are forecasted to spend the least overall at €5.4bn, €6.1bn and €9.6bn respectively.

How strong is online Christmas shopping in Europe?

UK – highest in Europe with €uro 13 billion – i.e 17% of the overall 2010 UK retail Christmas sales
Germany – €uro 8.2 billion – i.e 13% of the overall 2010 Germany retail Christmas sales
France – €uro 6.3 billion – i.e 10% of the overall 2010 France retail Christmas sales
Spain – €uro 624 million- i.e 2% of the overall 2010 Spain retail Christmas sales

Norway will spend €uro 0.73 billion online and Denmark €uro 0.61 billion.

Pierpaolo Zollo, from Kelkoo says: “Internet sales across Europe are set to be more important than ever this Christmas, with consumers spending record amounts online, and online commerce acting as the primary driving force for overall retail growth during the festive season.”

Don’t forget to track your online audience thanks to free simple tools such as Google Analytics and make sure you run an online reputation management program.

No related posts.

Buy Tourism Online 2010, Florence – Italy

Sante J. Achille — Wed, 17 Nov 2010 09:48:05 +0000

Buy Tourism Online (BTO) kicks of tomorrow at Stazione Leopolda in central Florence – a 2 day web marketing event with a focus on the travel industry – an opportunity to discover trends and opportunities of the Italian travel sector.

Live coverage of the event in English will be available on my search marketing blog and via Twitter with the hashtag:

#btoeng2010

No related posts.

Statistics on Internet Usage in Italy September 2010

Sante J. Achille — Mon, 15 Nov 2010 08:54:09 +0000

Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010:

32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device”
during the last year mobile internet access has increased 26,1% reaching 11% of the active population
during the month of September 2010 24 million Italians surfed the web at least once from a PC
Domestic use of the Web increased by 14,3% now reaching 12 million families – approximately half of those with at least one family member in their 70s and have access via a computer (personal, company owned, or television)
67,8% of those families connected (8,4 million) rely on high speed DSL or optical fiber access with a flat contract (92,6%): 22,2% rely on mobile wireless USB devices (2,7 million)

On an average day there are:

3,7 million active users from the north west
2 million from the north east
2 million from central Italy
3,7 million from Southern Italy and the Islands

Source: Audiweb

No related posts.

Broadband Infrastructure in Italy Report Tackles Divide – April 2010

Sante J. Achille — Thu, 29 Apr 2010 06:38:40 +0000

The observatory for high speed broadband internet access ha released a summary report describing regional models to eliminate the so called digital divide.

The results of the study were presented on April 14^th and the executive summary released to the general public with statistics updated to December 2009:

The number of high speed DLS connections had increased by 300.000 w.r.t. the previous trimester reaching 12.4 million connections
The extension of backbone and MAN networks had increased by 4% and 3% over the previous year – a total of 9 million Km of optical fiber installed
96% of the population was reached by DLS connections, reduced to 87% when considering over extended telephone lines, obsolete infrastructures not supporting broadband internet access with speeds grater than 2 Mbit/s
2^nd generation broadband internet access (ADSL 2+) reached 62% of the population – a 5% increase over 2008
Smaller rural communities reach a 75% max coverage
UMTS reaches 95% of the population +2% over 2008 equaled by HSDPA which rose by 3%
Hyperlan technology reached 15% of the population in 5.400 communes
WiMAX reached 4% of the population (500 communes) +1% over 2008

The executive summary in Italian is available for download here.

No related posts.

Search Engine Friendly CMS launches in German, Russian, and Italian

Sante J. Achille — Thu, 22 Apr 2010 15:34:02 +0000

SEOTOASTER is an Free and Open Source Search Engine Friendly Content Management System, with an ‘edit as you browse’ approach and simple interface.

SEOTOASTER enables open souce PHP developers to enhance the software at will with smarties, widgets, plugins, and even improve the core of the application while delivering to the entrepreneur, e-tailer, or local small business owner or marketer a Web marketing presence built to perform with search engines.

Earlier today SEOTOASTER was released in 3 new localised versions:

German
Russian
Italian

All versions of SEOTOASTER can be downloaded here.

Product Information: seotoaster.com

No related posts.

Audiweb Publishes Online Statistics February 2010

Sante J. Achille — Mon, 12 Apr 2010 07:05:17 +0000

Audiweb, the Italian organisation providing data on the use of the Internet and on-line audiences, has published statistics related to the month of February 2010:

There were 22,9 million active users in Italy during the month of February 2010
On an average day 11,8 million users were active for 1 hour and 41 minutes
Each user viewed 182 pages
Males residing in the north west of Italy are the most active
The online audience grew by 13% on a monthly basis and by 16,9% on a daily basis
The average number of page views fell by 7,1%
online time spent fell by 6,7%

On an average day:

6,7 million men, and 5,1 million women were online
Adults 35-54 were 45% while the age group 25-34 were 22% of those online
25% of the population is in the north west of Italy (3,7 million users)
22% in the north east (2 million)
22% in central Italy (2,2 million)
18% are on the south and Islands (3,6 million)

How Italians are using the Internet

Italy is online and more active on the Internet during the week Monday through Friday (12,4 million users compared to 10.3 users on weekends)

Weekend users tend to view less pages (175 on weekends compared to 184 pages during the week) but spend more time on them.

Source: audiweb.it

No related posts.

Google Italy: The Difference Between Freedom and Being Responsible

Sante J. Achille — Wed, 24 Feb 2010 23:05:09 +0000

Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code.

Google has labeled this a serious threat to the web in Italy.

Google posts:

” … But we are deeply troubled by this conviction for another equally important reason. It attacks the very principles of freedom on which the Internet is built. Common sense dictates that only the person who films and uploads a video to a hosting platform could take the steps necessary to protect the privacy and obtain the consent of the people they are filming …”

What is common sense ? According to wikipedia it’s “what people in common would agree on” or their “common natural understanding”.

The common sense of many is the result of our every day teaching and educating our children, how we influence them based on our behaviour, reputation, and authority.

Google are right, it is the responsibility of those who film and upload – in other words:

Why should Google do the patrolling?
Where are the parents?
What is common sense today ?

As so called common sense becomes scarce in households, opportunity arises for legislators to step in and fill the gap families and parents leave behind.

My freedom ends where your freedom begins

or does it ? Probably not …

So in Italy it’s videos on YouTube, in Germany it’s Google Analytics … that’s United Europe for you …

No related posts.

56% of Italians use Email half hour per day

Sante J. Achille — Tue, 17 Nov 2009 11:00:58 +0000

Nokia recently conducted a study in 8 countries and interviewed 8.000 . The study showed 56% of Italians use Email for 30 minutes per day on an average, with manage 20 messages.

50% of those interviewed perfer Email to SMS
49% consider more important reply to their partner compared to their boss
29% their boss
23% work colleagues
31% Clients

Source: ANSA

No related posts.

Email Marketing Consumer Report 2009

Sante J. Achille — Mon, 02 Nov 2009 15:57:43 +0000

ContactLab has released the results of a new study on the use of Email amongst European users. Habits, trends, and use of newsletters is examined for the following markets:

Italy
Spain
France
Germany
UK

The results are organized in different reports and in local languages (and English), along with a European Report released in all languages (English, Italian, French, Spanish, German)

You may download the reports here – Email validation is required

No related posts.

Dear Twitter, A Five Person Localisation Team is HUGE

Andy Atkins-Krüger — Mon, 12 Oct 2009 09:05:16 +0000

Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its blog post it describes these languages as “Commonly referred to using the acronym FIGS and are often the starting point for services like Twitter when its time for more language support”. The languages will be added via a crowdsourcing interface.

There are some issues with this announcement. Firstly, the fact that Twitter has chosen to go for “FIGS” in other words French, Italian, German and Spanish is a habit which is very typical of English speaking companies because they assume they must be the most important languages. They may be, but they may also not be. What Twitter should have done (maybe they have and they don’t want to say) is checked what languages their users are working in and followed that – always play to your strengths. There’s a good chance they should have been looking at languages like Korean, Russian and Arabic – rather than FIGS. Another factor to take into account is that the FIGS languages use the same alphabet as English so users will, and have been, able to interpret what it’s all about more easily than speakers of Russian, Korean or Arabic.

The second issue is they’re using crowdsourcing ‘because they have a small team’. The Twitter interface is not large in localisation terms and it would have consumed less of their resources to have used traditional localisation for this small number of languages. It only makes sense to use crowdsourcing if they’re planning to localise in a very large number of languages. Dear Twitter, a few person team on a project like this is HUGE for most people not small!

Equally, they’re not even looking at the major language issues which Twitter faces such as people who wish to Tweet in multiple languages. Currently, some are opting to Tweet in two accounts to use two languages to avoid losing followers. Twitter should add more sophistication to this side of their system.

No related posts.

Banda larga: Telecom Italia porta la fibra ottica nelle nuove case de L’Aquila (Key4biz.it)

Sante J. Achille — Thu, 01 Oct 2009 16:07:53 +0000

Check out this website I found at wikio.it

TELECOM porta la banda ULTRA LARGA all’Aquila entro fine anno …

Posted via web from Sante’s Posterous

No related posts.

Banda larga: Telecom Italia porta la fibra ottica nelle nuove case de L’Aquila (Key4biz.it)

Sante J. Achille — Thu, 01 Oct 2009 16:02:21 +0000

Check out this website I found at wikio.it

TELECOM porta la banda ULTRA LARGA all’Aquila entro fine anno …

Posted via web from Sante’s Posterous

No related posts.

McDonald’s Italy now providing free WiFi Access

Sante J. Achille — Mon, 08 Jun 2009 07:07:52 +0000

Starting Jun 5^th 320 of the 390 McDonald’s restaurants in Italy are offering free WiFi to their Clients. Users are required to register providing a cell phone number and ID. Once authenticated the user and password can be used in all McDonald’s throughout Italy.

(Source: ANSA)

No related posts.

Audiweb Publishes Research Data of Online Usage in Italy

Sante J. Achille — Sat, 23 May 2009 08:05:07 +0000

Audiweb has published research data profiling the online population in Italy for March 2009.

59.7 % between 11 and 74 years of age interviewed have at least one internet access (home, office, school or other place)
Internet is available in 9,653 million Italian households (46.6 % of families)
72 % of connections are broadband with a “flat” profile (unlimited access)
Access at home via computer is by far the most privileged type of connection – amongst those interviewed:
- 88,4 % were university students
- 64 % in the age group 11 – 17
- 61.3 % in the age group 18 – 34
- 19.3 % have access to the internet at work

People in Italy use the internet because:

They can find all kind of information (46.1 %)
They can simplify procedures by accessing remote sites (26.8 %)
Internet can make work and study enjoyable or fun (22.7 %)
Internet offers real time updates (22.4 %)
It i possible to keep in touch with friends and relatives anywhere in the world (18.5 %)

People do not use the internet in Italy because:

They do not know how to use a computer (58.9 %)
They are not computer experts (15.8 %)
They are not interested (23.8 %)

Occasional users declared they would use the internet more often if:

Internet access were cheaper (34.8 %)
Internet access via mobile phone were cheaper (13.9%)
The speed of connections were greater (13.3 %)
If there were less publicity (10.3 %)

The results presented were based on 7.892 interviews.

For more information: Audiweb

No related posts.

Google expands new trademark policy – but sidesteps Europe

Andy Atkins-Krüger — Thu, 07 May 2009 22:12:38 +0000

Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the ‘we won’t intervene’ approach to a total of 190 countries. The change comes into force on June 4th.

However, Google has sidestepped the key European countries with the strongest legal rules and where cases have cost Google most in fines (see list below). From calculations, the removal of protection for trademarked terms increases advertiser costs by as much as 80% – as well as taking revenue from additional advertisers on those terms. The policy, therefore, enables Google to increase its adverising take from advertisers. The approach also affects major global brands most significantly – because they generally spend proportionately more on advertising their brands because it is those brands – and the associated products – which have made them global.

Google has long struggled to persuade blue chip advertisers to move more of their advertising budgets to Google Adwords – this is step which leaves them with no choice. However, it is a dangerous move as it could also contribute to tipping the ROI see-saw towards other newer forms of promotion such as social media and Twitter.

Having received no significant kick-back from its UK change of a year ago – it’s no surprise that this is being rolled out now. Probably, another year will pass before more countries – especially European ones – are added. I predict that France, where the courts have levied the largest fines against Google, will be the last to go.

So the following countries (European Union countries in bold) will not see the change – at least yet. Via Search Engine Land

Austria
Belgium
Bulgaria
Czech Republic
Cyprus
Denmark
Finland
France
Greece
Germany
Hungary
Italy
Lithuania
Luxembourg
Netherlands
Poland
Portugal
Romania
Slovakia
Slovenia
Spain
Sweden

Australia
Bahamas
Brazil
China
Iceland
Macau
New Zealand
Norway
South Korea
Switzerland
Taiwan

No related posts.

WIMAX now Reality in Italy

Sante J. Achille — Mon, 30 Mar 2009 08:03:39 +0000

Wireless Broadband Internet now a feasible option in Italy. Aira, the first national WIMAX operator ran a successful test in Todi (Umbria) with 20 base stations operating over a limited area of 20 communes.

A mountainous territory, crossed by the valley of the river Tiber, Umbria represents the Ideal place for such an installation, connecting regions where DSL and Optical fibers are not a viable solution.

Source: ANSA

No related posts.

Members of Parliament Scheduled for Class on the Web

Sante J. Achille — Tue, 10 Mar 2009 07:50:32 +0000

Politics and Politicians are more often than not known to promote laws, rules and more in general legislation without knowing much about the Web and the underlying complexity of the media.The Institute of Innovation (Istituto per le Politiche dell’Innovazione) has organized a course for members of Parliament. A series of 5 theme focused seminars will illustrate the different aspects of the Internet and (hopefully) bring a much needed “general awareness” on the online world.Source: ANSA

No related posts.

Italians dislike online publicity

Sante J. Achille — Tue, 22 Jul 2008 08:47:32 +0000

According to a recent study by the University of Udine and Gorizia, 80% of internet users find online ads an obstacle to their navigation, reducing ease of use of the web. The results presented in the study are based on a survey conducted in the north east of Italy:

69% of those interviewed find publicity a violation of their privacy
39,8% find it “invasive”

Source: ANSA

No related posts.

TLD .it reaches 1,5 million, now 5th in Europe and 7th worldwide

Sante J. Achille — Thu, 17 Jul 2008 09:26:34 +0000

The Top Level Domain extension .it – geographical extension that identifies Italy – has reached the 1,5 million activations, ranking 5^th in Europe and 7^th worldwide. Significant changes in the registration process are foreseen later this year, introducing a so-called syncro system which delegates authority of domain name activation to 3^rd parties.Source: NIC

No related posts.