London: If you’re working in search marketing, chances are you will have come across Bas van den Beld and his blog, State of Search (and if not, visit www.stateofsearch.com!). Bas is a regular speaker at the International Search Summit and [...]

Munich: 

Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might [...]

London: 

International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by  international marketing specialists who have been there, done [...]

London: 

Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world.

When asked “Which online activities have you done in the [...]

New York: 

South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity.  It is also one of the few markets where Google has failed to make an impact, with local search engine Naver [...]

Seattle: 

There were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. [...]

Redmond, WA: 

Microsoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However,  as a global brand this engagement needs to be tailored to each market and each audience – no mean feat!

Jenny Leahy, [...]

Munich: 

Eastern Europe, The Middle East and Africa are all regions that are rapidly developing when it comes to web use and becoming increasingly popular targets for global organisations.

We speak to Google’s Steffen Ehrhardt ahead of the [...]

Munich: 

The Yahoo! and Microsoft Search Alliance is finally coming to fruition with marketers and advertisers in Europe beginning to feel the effects of the partnership in early 2010.

In advance of his session at the International Search Summit Munich on [...]

Helsinki: 

Overcoming language barriers is one of the greatest challenges for any business targeting an international audience, particularly in the social space where multiple conversations are happening on multiple platforms in multiple languages all the time.

Here we talk to Jani Penttinen, [...]

San Francisco: 

I’d hazard a guess that at least 99% of people reading this post will have a LinkedIn profile and I’d put money on the likelihood that your connections will not be limited to people in your own organisation, your [...]