Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than [...]]]> Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy.


Unfortunately, with China and Russia missing – the picture is somewhat one-sided.

Google Share by Market – ComScore

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Google recently opened ads to beer and now hard liquor ads will be allowed in January. The liquor advertisers can only buy ads on Google that are directed to the liquor manufacturers site. According to a Google rep in Asia [...]]]> Google recently opened ads to beer and now hard liquor ads will be allowed in January. The liquor advertisers can only buy ads on Google that are directed to the liquor manufacturers site. According to a Google rep in Asia when asked about liquor ads in Asia;

‘Google is only relaxing the policy in countries where alcohol is legally allowed. Therefore, the advertiser can only target these countries ~ Singapore (the only countries in SE Asia), China, Taiwan, Hong Kong, Japan, Korea, and Australia. In addition, the targeted launch date is tentatively set on 12th January 2009 and not the 1st. In order to get the ads approved, it is best to send us the URL and TextAds so we can submit to Ads Approval to get them approved before launching campaigns with alcohol ads (non-family safe).

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Social Networking is a very popular activity in Latin America and Brazil is making a serious point about it.

A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and [...]]]> Social Networking is a very popular activity in Latin America and Brazil is making a serious point about it.

A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and 85% of Brazilians during September 2008 (9.3 points increase when compare to last year), taking the second place from UK.

According to the same study, Orkut is still and by far the leading network in Brazil, with 21 million unique users last September, five times more than the second one.

Google is allowing advertising on Orkut again: text ads as part of the content network and banners on profile pages (CPM model).

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At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names [...]]]> At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog.

The latter has announced support for the Internationalizing Domain Names in Applications (IDNA) and a series of further enhancements are expected. IDNA enables webmasters to use domain names which exist outside the original 26 characters used for the English-language – but not for too many other languages since many have odd accented characters. Additionally, this brings greater support for asiatic and arabic character sets.

The other new development which is currently being looked at, according to a senior Google source, is the addition of a tool within webmaster tools whereby you can specify the country your site relates to. The countries will be listed in a drop down list – and you’ll almost certainly only be able to choose once country per site.

For a long time it has been a problem if you site was a .com site with no history of activity in a country for Google to pick out the right ‘bucket’ in which to list your site. For some this was an embarrasment – for others a major business hurdle. Matters were worse for those .coms hosted in a country other than the one they were targeting – perhaps for business political or content management system reasons. The result was you might be targeting France with a site hosted in Norway – but not end up appearing in the ‘Pages Francophones’ of Google.fr – even if the language of the site was French.

The simplest way of solving this problem has always been to have local country domains in which case – contrary to what one SES panelist advised in San Jose, the hosting location becomes irrelevant. For many, this isn’t practical – hence the reason why some have chosen to host locally to get around the problem.

These two developments combined will help international SEO specialists manage their projects with less frustration!

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The IABC (Internet Advertising Bureau of Canada) reports that online advertising in Canada in 2005 is on track to show a growth of 43% over 2004. Of the 364 million Canadian dollars measured in 2004, a 30% share [...]]]> The IABC (Internet Advertising Bureau of Canada) reports that online advertising in Canada in 2005 is on track to show a growth of 43% over 2004. Of the 364 million Canadian dollars measured in 2004, a 30% share was dedicated to search. No figures are given for 2005 – but that assuming the same shares, that would make Canadian search worth 154.8 million CAD.

The IABC also says that Canadian French online revenue in 2004 was 65.5 million CAD or 18% of the actual. A rough assumption then would be that French search in Canada is at around 27.9 million CAD and English speaking search around 127 million CAD.

Via: Canadian Online Ad Revenues Surpass Estimates

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