Comscore has released its May data showing the popularity of various European websites for the month of May 2011 in Europe which provides some interesting findings, including the fact that Facebook now beats Google sites in Europe for number [...]]]> Comscore has released its May data showing the popularity of various European websites for the month of May 2011 in Europe which provides some interesting findings, including the fact that Facebook now beats Google sites in Europe for number of page views per visitor per month. You have to bear in mind that “Google sites” includes the figures for YouTube.com.

Perhaps more surprising is that fact that Vkontakte, the highly successful Russian social network, manages almost as manage page views per visitor as Google despite the fact that it is disadvantaged statistically by only being able to count on users in Russia and demonstrating the growing importance of Russia in Europe. Microsoft sites, eBay and Yahoo all put in creditable performances but are followed by another Russian site, Yandex, the number one Russian search engine.

Comscore Date Shows The Most Viewed Pages for Sites in Europe May 2011

When “engagement” is considered, the Russian social network often considered to be a copy of Facebook, beats Facebook for engagement minutes per user by quite a substantial margin of 170 extra minutes per user per month. Meanwhile, Facebook remains well ahead of the Microsoft and Google sites.

Vkontakte Beats Facebook for Engagement in Europe May 2011

For reach Google still has it reaching over 90% of the European population. It is helped in locations such as Russia, where it is not the number on search engine, by Youtube.com and other Google sites. From an advertisers point of view, Google has by far the strongest reach of any site in Europe.

Reach of the European Population Comscore May 2011

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In a research done by Nordic eMarketing in cooperation with the eNewsPR network, journalists are found to use less than 2.5 keywords most of the time. In the same research Nordic eMarketing found that French journalists are lazier than the [...]]]> In a research done by Nordic eMarketing in cooperation with the eNewsPR network, journalists are found to use less than 2.5 keywords most of the time. In the same research Nordic eMarketing found that French journalists are lazier than the English when searching for content and Scandinavian journalists are likelier to venture outside of their ccTLD and use .COM or other ccTLD endings when searching for content through their preferred search engine.

After reviewing well over 2 million individual visits and search referrals, filtering out various media from over 40 countries and all continents, Nordic eMarketing found among other that Twitter is a poor organic referrer and Google returns close to 90% of the reporters coming through search.

Stay tuned at Multilingual Search and be among the first to get this report/white paper on the behaviour of journalists and how they search for content.

It is due to be published late October this 2010.

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A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen [...]]]> A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen a drop of 7% to just 31%. The USA is still the country producing the most Twitter posts, however Japan and Indonesia hold the second and third spots, with Indonesia overtaking Brazil. South Korea also makes it into the top 10.

Twitter is now a truly international tool and offers great potential to organisations looking to engage with a global audience. The challenge, however, is developing a multilingual strategy to effectively manage communications in multiple markets and reep the benefits of this ever-growing phenomenon.

Source: http://www.readwriteweb.com/archives/asia_now_first_fastest-growing_region_for_twitter.php

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comScore, Inc. released a study on the growth in global searches in 2009. The study indicated the U.S. remains the largest search market and Google maintained their global search market lead with a 58 percent rise over last year. [...]]]> comScore, Inc. released a study on the growth in global searches in 2009. The study indicated the U.S. remains the largest search market and Google maintained their global search market lead with a 58 percent rise over last year. Google had more than 87 billion searches or 66.8% of the global search market. Yahoo came in second with 9.4 billion searches but only a 13% increase and Baidu third with 8.53 billion searches and a lackluster 7% increase.

The United States had the largest search market globally with 22.7 billion searches or about 17% of the total number of searches. China was second on the list with 13.3 billion searches and Japan with 9.2 billion, was third. Search in Russia grew dramatically by 92 percent to increase to 3.3 billion searches.

“The global search market continues to grow at an extraordinary rate, with both highly developed and emerging markets contributing to the strong growth worldwide,” said Jack Flanagan, comScore executive vice president. “Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and across networks. If you equate the advancement of search with the ability of humans to cultivate information, then the world is rapidly becoming a more knowledgeable ecosystem.”

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Clickz’s Jack Marshall brings us the report that Bing has gone over the 10% share mark in the US – a truly remarkable shift. The data is from Nielsen and shows that Bing grew at a rate of [...]]]> Clickz’s Jack Marshall brings us the report that Bing has gone over the 10% share mark in the US – a truly remarkable shift. The data is from Nielsen and shows that Bing grew at a rate of over 22% in August against Google’s 2.9% growth. Yahoo meanwhile declined at a rate of -4.2%. Most of Bing’s share seems to have come from Comcast, however.

The list of ‘growers’ makes interesting reading too placing Google in 5th place:

1. Bing 22.1%
2. Local.com 2.9%
3. Ask.com 2.9%
4. Yellow Pages 2.7%
5. Google 2.6%
6. AOL 1.8%
7. My Web 0.5%
8. NexTag 0.4
9. Yahoo -4.2%
10. Comcast -21.6%

One thing to note is that even though the Bing algorithm operates in the UK and US – and it isn’t present through much of the rest of the world. If this growth were to be related to the success of the algorithm – rather than the publicity story surround the deal with Yahoo – then Microsoft is headed for an interesting couple of years!

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Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of [...]]]> Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in the European region – particularly including Russia which is surging ahead on all cylinders search-wise at the moment.

However, the fact that there are more searches in Europe – may surprise some.

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According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent.

Nielsen reports that 80% of online users in Brazil are registered on social networks, followed [...]]]> According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent.

Nielsen reports that 80% of online users in Brazil are registered on social networks, followed by Spain with 75%, Italy 73% and Japan 70%.

Facebook is the leading network in the world with more than 108 million unique users, but only 2% of brazilians are using the website. Undisputed leader is Google’s Orkut, with 70% reach, making it the world leader on domestic audience reach.

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The Complexity and Social Networks Blog presents an interesting paper on mobile phone [...]]]>

The Complexity and Social Networks Blog presents an interesting paper on mobile phone users and data stored in service provider databases around the world, discussing the different types of data captured and how it can be used to provide insight into human cultures.

Examples are provided from a variety of cultures and hundreds of millions of individuals, illustrating how phones can be used as a cultural lens, improving understanding of a particular cultures pace of life, reactions to outlier events, and social networks.

The paper in PDF format can be downloaded here.

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According to the The European Information Technology Observatory (EITO):

Yesterday, Google announced its second quarter figures showing that international revenues represented all revenue growth for the last 9 months with the US virtually flatlining. Growth in revenue compared to last year was 39% and 3% compared with the [...]]]> Yesterday, Google announced its second quarter figures showing that international revenues represented all revenue growth for the last 9 months with the US virtually flatlining. Growth in revenue compared to last year was 39% and 3% compared with the first quarter of the year giving a total quarter turnover of $5.3 billion. Clicks decreased by 1% over the first quarter of the year but were still 19% up year on year.

The revenue percentage from the UK was $774 million down from $803 million in the first quarter of 2008 but up by 33% from the $600 million against the second quarter of 2007. Seasonally adjusted this still means the UK is on a roll as January is a particularly strong month leading the first quarter to higher revenues.

Meanwhile, checkout this chart from Google’s investor relations information showing the situation in the US compared with their international revenues clearly showing static US growth with international development – including the UK – leading Google’s current growth.

Source: Google Investor Relations Webcast

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The Moscow Times reports that Turkmenistan has begun to allow private citizens to connect to the internet. The national internet provider, Turkmentelekom, said on Thursday that it has been connecting up to 20 homes a day since the announcement, mainly [...]]]> The Moscow Times reports that Turkmenistan has begun to allow private citizens to connect to the internet. The national internet provider, Turkmentelekom, said on Thursday that it has been connecting up to 20 homes a day since the announcement, mainly in the capital city of Ashgabat. It has a waiting list of 2000 people.

Previously internet access was restricted to government employees, diplomatic posts and offices of major international companies.

The average monthly salary in Turkmenistan is $200, so it is unlikely that many can afford the price of a home connection, nor is it known if the government will block any websites. Surfing the net will cost around $1/hr on top of a monthly charge of $8. The initial installation costs $42. Turkmentelekom is also offering a dial-up connection to users but this is reported to be extremely slow, which will frustrate many web surfers.

Russian’s largest internet provider MTS has also launched a new high speed wireless service in the country. They are covering Ashgabat, Balkanabat (former Nebitdag) and Turkmenbashi (former Krasnovodsk). This will create some much needed competition for the national provider.

Turkmenistan already has their own version of Google.tm but the market holds potential for Russian providers such as Yandex. As a former USSR satellite, the population of just over 5m speak Terkmen, Russian, Uzbek and Dari. The ccTLD for the country is .TM and is available to foreign owners but requires a minimum 10yr registration period.

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Opera Software, maker of the Opera browser, has recently released the first quarter study related to internet usage in relation with mobile phones using the Opera mini browser.

Information contained in the report is based on aggregated data from Opera Mini [...]]]> Opera Software, maker of the Opera browser, has recently released the first quarter study related to internet usage in relation with mobile phones using the Opera mini browser.

Information contained in the report is based on aggregated data from Opera Mini servers, and related to top 10 countries with the highest number of installation.

Read more: the Opera Mobile Report 1st quarter 2008

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ComScore have released new statistics showing that the Chinese search giant, Baidu is now the third largest worldwide search property. In December 2007 there were 66.2billion search queries made worldwide, 3.4billion of them were done at Baidu giving [...]]]> ComScore have released new statistics showing that the Chinese search giant, Baidu is now the third largest worldwide search property. In December 2007 there were 66.2billion search queries made worldwide, 3.4billion of them were done at Baidu giving it 5.2% of the audience share.

Of course Google dominated the study, with 62% audience share, followed by Yahoo! with 12.8%. Microsoft came in 4th with 2.9%. Yandex the Russian search engine now appears on the statistics, with 0.9%.

Source: ComScore

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Hospitality eBusiness Strategies specializes in direct-to-consumer online distribution and eMarketing strategies, published the The 2nd Benchmark Survey on Hotel Internet Marketing [...]]]> Hospitality eBusiness Strategies specializes in direct-to-consumer online distribution and eMarketing strategies, published the The 2nd Benchmark Survey on Hotel Internet Marketing Budget Planning and Best Practices.

The survey results clearly show the website is a major revenue driver requiring online marketing budgets to support the activity.

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