The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%)

Buy Tourism Online (BTO) kick off tomorrow in Florence (Tuscany). A web marketing event with a focus on travel and hotel industry

Audiweb published a new report new on Internet usage in Italy based on data harvested in September 2010: 32,9 million Italians between 11 and 74 are now connected to the Internet “on a permanent basis” i.e. from “anywhere” with “any device” during the last year mobile internet access has increased 26,1% reaching 11% of the active population during the month of September 2010 24 million Italians surfed the web at least once from a PC Domestic use of the Web increased by 14,3% now reaching 12 million families – approximately half of those with at least one family member in their 70s and have access via a computer (personal, company owned, or television) 67,8% of those families connected (8,4 million) rely on high speed DSL or optical fiber access with a flat contract (92,6%): 22,2% rely on mobile wireless USB devices (2,7 million) On an average day there are:    3,7 million active users from the north west 2 million from the north east 2 million from central Italy 3,7 million from Southern Italy and the Islands Source: Audiweb

A mobile internet access study by the European Interactive Advertising Association offers statistics and trends in Europe describing an increasingly sophisticated and engaged audience with …

Executive Summary Report by the Broadband Observatory provides statistics on the status of high speed broadband internet connection in Italy.

SEOTOASTER is an open source free Search Engine Friendly Content Management System (CMS), featuring automated 301 redirection creation, automated optimized on-site linking, available in several languages.

Audiweb, the Italian organisation providing data on the use of the Internet and on-line audiences, has published statistics related to the month of February 2010: There were 22,9 million active users in February 2010 On an average day 11,8 million users were active for 1 hour and 41 minutes Each user viewed 182 pages Males residing in the north west of Italy are the most active The online audience grew by 13% on a monthly basis and by 16,9% on a daily basis The average number of page viewes fell by 7,1% online time spent fell by 6,7% On an average day: 6,7 million men, and 5,1 million women were online Adults 35-54 were 45% while the age group 25-34 were 22% of those online 25% of the population is in the north west of Italy (3,7 million users) 22% in the north east (2 million) 22% in central Italy (2,2 million) 18% are on the south and Islands (3,6 million)

Rome: 

Today Google made top headlines once again as 3 Googlers were tried and found guilty because failing to comply with Italian privacy code.

Google has labeled this a serious threat to the web in Italy.

Google posts:

” … But we are [...]

: 

Managing Websites Across Multiple Markets

  David Sowerby – Straker Software

The internet community is changing – major changes are under [...]

: 

How to Target Key Latin American Markets
  Ana Leckenby – WebCertain
Spanish and Portughese speaking countries total more than 200 million worldwide [...]

: 

Search in Holland



 Bas van den Beld – Searchcowboys.com

The Dutch use Google – 94%

Localization is the primary factor.

17 million people – high density
Kingdom
Democracy
70% speaks [...]