Managing Websites Across Multiple Markets

  David Sowerby - Straker Software

The internet community is changing - major changes are under way
forces driving the global economy have shifted
must focus on international - moving into new markets

The web is the most effective media to open new markets.
The translation industry hasn’t changed over the past 20 years. Traditional workflows […]

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How to Target Key Latin American Markets
  Ana Leckenby - WebCertain
Spanish and Portughese speaking countries total more than 200 million worldwide - an interesting audience

There are a number of economies that have survied difficult times - for example chile, argentina
high tech cities
a push to support globalisation

Things Latin Americans like ..

transactional - people who like to […]

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Search in Holland


 Bas van den Beld - Searchcowboys.com
The Dutch use Google - 94%
Localization is the primary factor.

17 million people - high density
Kingdom
Democracy
70% speaks English
60% German
Dutch are very much online 85% are online, mostly youngsters starting from age 4 are online at least once a week
5 million use broadband - they watch TV online
80% […]

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Motoko Hunt - AJPR
94 million users
4% using devices other than PC or mobile, such as TV and Playstation
90% 14-49 are on the internet
99% of business with 50% of them on Ecommece
Country code in japanese characters starting next year
Google is increasing penetration (google now just over 50%)
Verticals are doing well in jp - YAHOO! shopping etc.
MOBILE […]

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Kristjan Mar Hauksson - Nordic eMarketingGround rules

no distribution of the same text to multiple locations
re-write to two or three versions
write it short and scalable
do not spam it with links 2 or 3 at the most

try to influence people to pick up the story - people who are passionate about topics.

think of the people and […]

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This is the first afternoon session of the day (unfortunately there have been problems with the WIFI so I wasn’t able to blog all sessions). The focus is on links and linking.
Which is the best link ? From a relevant website ? well yes but good links are those that generate traffic.
The ideal link is […]

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Universal Search and Digital Asset Optimisation
Anne Kennedy - Beyond Ink
Universal Search - more content from the databases to get quicker to the information, created more ways to increase brand engagement and conversion.
We are actually doing marketing
Why care?

multimedia is a driver of search marketing

YouTube
Flickr
Facebook
Twitter

Tap into these opportunities

Use Video, upload it and have your contacts talk about […]

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Peter Maxmin - Bing
BING now investing “heavily” in Europe.
People rely heavily on search , but only 1 in 4 queries deliver successful results, 42% of sessions require refinements and search today does not tailor for user intent.
Search sessions are long and repetitive - for rx. seeking a digital camera - isers will switch engines, use […]

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There is a general awareness regarding International Search and the necessity to. Major corporations are dealing with:

Team

Build your global team

Linguistic

Maximize your content and keywords

Infrastructure

Offers scaling opportunities

INFRASTRUCTUE
many countries and languages are a challenge right from the start. Working with local teams is essential - the local agencies need requirements to optimize content. High level organisation can […]

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Tomorrow another edition of the International Search Summit hosted by Web Certain at the British National Library in London takes place.
The focus of tomorrow’s discussion will be SEO (Search Engine Optimisation) with a grate list of speakers lined up to share useful information and tips on how to go about optimising websites and establishing a […]

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Nokia recently conducted a study in 8 countries and interviewed 8.000 . The study showed 56% of Italians use Email for 30 minutes per day on an average, with manage 20 messages.

50% of those interviewed perfer Email to SMS
49% consider more important reply to their partner compared to their boss
29% their boss
23% work colleagues
31% […]

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ContactLab has released the results of a new study on the use of Email amongst European users. Habits, trends, and use of newsletters is examined for the following markets:

Italy
Spain
France
Germany
UK

The results are organized in different reports and in local languages (and English), along with a European Report released in all languages (English, Italian, French, Spanish, German)
You […]

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According to data presented in recent hitwise report, ranking 27 th most popular wesbite and 4 th most popular website in Computers and Internet - Social Networking and Forums (Source: Hitwise )

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The study examined a sample of US Tweets and provides interesting insights on how people are using Twitter: * 40% of Tweets are BLA BLA (people talking … about themselves) * 37% are conversational (people talking to people) * 8.7% are informational (RE TWEETS, people relaying useful, interesting information) The report provides numerous metrics including a section called Why Teens Aren’t Using Twitter where a 15 year old intern at Morgan Stanley finds Twitter not safe, and explains why teens prefer FaceBook and MySpace.

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iPerceptions survey data from Q2 2009 is available for download at the iPerceptions Resource Center.
Report highlights:

Hospitality websites struggle to convert visitors into bookings
Only 60% of users actually completed a transaction during the course of their visit
4 in 10 visitors walked away without making a reservation
over 40% of users abandoned the booking process because of a […]

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Starting Jun 5 th 320 of the 390 McDonald’s restaurants in Italy are offering free WiFi to their Clients.

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Internet Statistics Usage in Italy Reported by Audiweb for March, 2009 …

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Twitter is being adopted by many, especially celebrities who use it to “set stories straight” Fashions change - what’s big today may not be tomorrow The growth rate is very big, but retention is very bad - difficult to evaluate a follower on twitter Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.

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Anne Presents FaceBook numbers $ 419 M invested spending $ 20 M/month more than 50% of members are over 25 women over 55 are the fastest growing segment Linked in is big Twitter is active, FaceBook id Huge (will refer to FaceBook as FB) Has created a $ 500 M market for application developers Now FB has approx.

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