Microsoft have placed a bidding for the Norwegian search company Fast. The amount is 6,6 billion NOK which is about 835 000 000 Euro!
Their plan is to integrate Fast technology into Sharepoint server: They want to keep the research [...]]]> Microsoft have placed a bidding for the Norwegian search company Fast. The amount is 6,6 billion NOK which is about 835 000 000 Euro!
Their plan is to integrate Fast technology into Sharepoint server: They want to keep the research team and says it should be a great effort for Microsoft in Europe.

The biggest competitors to Fast Search on search solutions for large cooperations is Googles Search Appliance, French Exalead as well as Autonomy.

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There will be a lot of activity around web and search in Sweden this autumn.
Below I list all the conferences that are coming up and hope to see you on some of them!
I will update list if I [...]]]> There will be a lot of activity around web and search in Sweden this autumn.
Below I list all the conferences that are coming up and hope to see you on some of them!
I will update list if I find out of more as we move along…

September
Webanalytics wednesday Stockholm 11-Sep

http://www.webanalyticsdemystified.com/wednesday/

Webbdagarna Malmö 12-Sep
Webbdagarna Göteborg 26-Sep

http://www.webbdagarna.se

Svedma Stockholm 27-Sep

http://www.swedma.se

October

Webbdagarna Stockholm 24/25th Oct

http://www.webbdagarna.se

Emetrics Stockholm 29th/30th Oct

http://www.emetrics.org/2007/stockholm/

SMX Stockholm 31st Oct/1st Nov

http://searchmarketingexpo.com/smx_stockholm07/

November

SIME Stockholm 14th/15th Nov

http://www.sime.nu/media/

IMC Stockholm 29th/30th Nov

http://www.internetmarketingconference.com/stockholm2007/

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As SEMPO is a fairly unknowned brand in the region it was not many that thought the SEMPO Scandinavian event was going to be as big as it turned out to be!

The group managed to attract 120 people to [...]]]> As SEMPO is a fairly unknowned brand in the region it was not many that thought the SEMPO Scandinavian event was going to be as big as it turned out to be!

The group managed to attract 120 people to the event where 4 search engines, Eniro, Yahoo, Microsoft and Sesam had 15 min each to talk about their view on the market. As people in Sweden isn’t famous for having tons of questions in hand, they listened well and the response that was passed on to the members of the SEMPO Scandinavia group later was very positive about the new initiative and activity in the market.

SEMPO Scandinavia is now planning to do similar events in all of the Scandinavian markets and key focus is to update the market and drive search marketing in the overall marketing mix and create debates and more interaction.

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So, finally we will see a Google maps section in Sweden!
Great to see it launching but It will probably not be a big difference from the big Google map we have already seen apart from local content.

The local [...]]]> So, finally we will see a Google maps section in Sweden!
Great to see it launching but It will probably not be a big difference from the big Google map we have already seen apart from local content.

The local search engines Eniro and hitta.se will now be facing competition in a field they have been operating by themselves for a while. It will be interesting to follow and especially hear Eniros response on this on the SEMPO Scandinavia event the 12th of June.

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SEMPO’s overall efforts this year is to focus on three main objectives: launching and expanding a search marketing training program, expanding SEMPO’s global presence, and continuing to build on its industry-leading research.
For SEMPO, global expansion starts with individual members [...]]]> SEMPO’s overall efforts this year is to focus on three main objectives: launching and expanding a search marketing training program, expanding SEMPO’s global presence, and continuing to build on its industry-leading research.
For SEMPO, global expansion starts with individual members forming a Working Group in a given country or region. In 2005, there were geo-specific working groups in the UK, Japan, Europe and Asia. Last year, four more groups were formed, representing Latino countries, Canada, India, Spain and Scandinavia.
SEMPO Scandinavia WG consists of key search experts in the Scandinavian region with representation from Sweden, Denmark, Norway and Iceland. The focus is to increase awareness around SEMPO and search and be the organ to help educate around search marketing in the overall media perspective.

SEMPO Scandinavian group is launching its official presence through a first (of many to come) breakfast event the 12th of June in Stockholm where the search engines; MSN, Yahoo!, Sesam and Eniro will meet up with marketing managers and present their view on search marketing in the media perspective and then open up for a debate with the audience. Google wont be joining in this time as they have a new marketing manager and as you all know… Johan Kinnander left a few weeks ago.

(The event is free but there are limited seats so everyone who attends needs to RSVP.)

To read more about the group or request to join SEMPO or the working group go to:

http://www.sempo.org/public_groups/scandinavia/

As it happends I also happend to be the chair of the group

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SMX just launched that they will do an event in Stockholm 30th of Oct and 1st of Nov. this will be right after the emetrics two day event, so I am sure people might be able to buy a ticket [...]]]> SMX just launched that they will do an event in Stockholm 30th of Oct and 1st of Nov. this will be right after the emetrics two day event, so I am sure people might be able to buy a ticket for all four days if they are really eager to get started in search and good analytics!
It will be the first event SMX will do in the Northern parts of Europe and it will be hosted by Chris Sherman.

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Johan Kinnander, Manager of the Swedish office for Google, has resigned after two years. (Very common for Googlers.. for some reason..? )
He says he needed to move on and is happy with the results [...]]]> Johan Kinnander, Manager of the Swedish office for Google, has resigned after two years. (Very common for Googlers.. for some reason..? )
He says he needed to move on and is happy with the results he has achieved during his time with Google.
Best of luck to him!

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Eastpoint has bought MIG in Sweden and is now moving towards the US market with a new entity in Miami under their entity Getupdated. They will service the US market with the same services as the Swedish market: search marketing [...]]]> Eastpoint has bought MIG in Sweden and is now moving towards the US market with a new entity in Miami under their entity Getupdated. They will service the US market with the same services as the Swedish market: search marketing and banner advertising.

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Workey hasn’t launched their services yet but its a fascinating technology that will enable the users to see all the work applications on the web on one site. It is voted as nb 3 of the most interesting innovations to [...]]]> Workey hasn’t launched their services yet but its a fascinating technology that will enable the users to see all the work applications on the web on one site. It is voted as nb 3 of the most interesting innovations to be launched soon on the web, in the Internet World magazine. The site will scan the recruitment sites on the web and combine this with Google maps in all regions and countries so the user can get an overview of where the jobs are at the moment and. They will make their money on advertising in their listings of the regions and job areas.

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People in Sweden are still reporting that they’ve had problems with Gmail and that their email from the beginning of January still hasn’t been found. Google says its fixed and hasn’t been a problem after December 2006, but it seems [...]]]> People in Sweden are still reporting that they’ve had problems with Gmail and that their email from the beginning of January still hasn’t been found. Google says its fixed and hasn’t been a problem after December 2006, but it seems like people are still reporting problems…
Google has also been accused of late responses to the people who where affected and they haven’t received any compensation for their lost emails.
This questions Google’s security and data gathering processes and some people are afraid that this can affect other services that Google provides.

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Eniro has relaunched their website and claim to have a better service now. They are still using Googles search index but is integrating it better now with their other services on maps and address-information. For instance, they provide you additional [...]]]> Eniro has relaunched their website and claim to have a better service now. They are still using Googles search index but is integrating it better now with their other services on maps and address-information. For instance, they provide you additional search results from their own indexes when you search in their regular search box. Also, you can search for addresses and phone numbers directly on the maps that they provide. It seems to be a bit more clean and vertical approach now. It all is part of a big relaunch and maybe needed to meet the new local search engine; Sesam.se.

http://www.eniro.se/

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Google News has launched a Beta version in Sweden. http://news.google.se/
The newspapers are abit scared and headlines are out about the incident in Belgium when Google got sued for linking to newspapers in the region. The Newspapers in Belgium won [...]]]> Google News has launched a Beta version in Sweden. http://news.google.se/
The newspapers are abit scared and headlines are out about the incident in Belgium when Google got sued for linking to newspapers in the region. The Newspapers in Belgium won that battle and Google had to remove the links…

The only real search competitor in the market will be Sesam: http://www.sesam.se/search/?c=m&newscountry=Sverige&q=

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Sesam.se is a new search engine in Sweden that is launched by Schibstedt. Interrestingly enough they are trying to go up against Google and MSN to become the best local search engine. Their strategy is to work more with pics [...]]]> Sesam.se is a new search engine in Sweden that is launched by Schibstedt. Interrestingly enough they are trying to go up against Google and MSN to become the best local search engine. Their strategy is to work more with pics and more vertical searches. In the begining they will use the sponsored links from Yahoo, but nobody knows how long that will last…

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The conference was full of motivated people and interestingly enough more and more people have tried search. In fact in a survey conducted during the conference the attendants were asked what type of webmarketing activities they are currently working with. [...]]]> The conference was full of motivated people and interestingly enough more and more people have tried search. In fact in a survey conducted during the conference the attendants were asked what type of webmarketing activities they are currently working with. About 70% of the audience conducted search related marketing (both paid and organic). This was by far the most used marketing method.
This conference attracted more business developers than ever so it is interresting to see that these people are now interrested to exlplore the web and its possibilities more and attend theese conferences.
Many people in the audience expressed their unhappiness with their SEO suppliers and wanted to learn more about search to understand why they don’t perform and also how they could stay in control and stay away from spam. The searchdebate answered questions specifically on what is considered to be spam and what to do when you see someone spamming the search engines.

People also expressed concerns about Googles premium position in the market and wanted to know if there are any new search engines that are moving into the area. The panel didnt see any major search engines enetring the area but informed the audience about new areas of search like blog indexes or sub categories within the bigger search engines, like Yahoo news etc.

Besides search the speakers at the conference focused on communities, content management, mobile marketing, direct marketing and blogging.

On the site: http://www.webbdagarna.se there will soon be a video of the conference and also it will be possible to receive the presentations (all in Swedish)

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Internet World, the magazine about webmarketing, has a conference in Stockholm this week. Search is one of the major topics and about 250 people have registered to attend the conference. It will take place tomorrow, tuesday 26th and wednesday [...]]]> Internet World, the magazine about webmarketing, has a conference in Stockholm this week. Search is one of the major topics and about 250 people have registered to attend the conference. It will take place tomorrow, tuesday 26th and wednesday the 27th. It is the second conference Internet World is presenting on webmarketing this year.

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Relevant traffic is a big player in Sweden with a focus on selling clicks from the search engine listings.
Kinnevik , a big investement company has bought 36% of the stocks for 28 million Swedish kronors and is hoping to [...]]]> Relevant traffic is a big player in Sweden with a focus on selling clicks from the search engine listings.
Kinnevik , a big investement company has bought 36% of the stocks for 28 million Swedish kronors and is hoping to expand in Europe the next two years. They are looking to expand mostly in France and the U.K. and then move into Germany.
Their turnaround was 50 million SEK and the profit was 0.4 million SEK 2005/2006.

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Internet media is growing rapidy in Sweden with an increase of 40% in spending from last year. In total the mediaspending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 [...]]]> Internet media is growing rapidy in Sweden with an increase of 40% in spending from last year. In total the mediaspending increased with 7% for all offline and online medias. The total media spending in Sweden is now 7,8 billion SEK.
Search is by far the most rapidly growing channel in the media category with an increase of 200%, from the same period last year!

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Search friends,

This will be my first blog at Multilingual Search and I am really happy to have join this brilliant blog team.
Funny enough my first blog will give you news about Denmark, although I am originally Swedish.. but [...]]]> Search friends,

This will be my first blog at Multilingual Search and I am really happy to have join this brilliant blog team.
Funny enough my first blog will give you news about Denmark, although I am originally Swedish.. but the news is interresting from at least a Nordic perspective.

Google has just posted a job application at alexandra.dk for a software engineer located in Arhus, Denmark and the roumor says they are building a team of engineers up there. Noone has been able to get information from Google if this is true or not, but it seems like a very interresting move.
Are we looking at a new software team up in Arhus, Denmark and what would their main focus be?
Microsoft has a center in Vedbaek so it seems like they will be getting some company?

Sara

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