On the Picnic event I spoke to Nils Rooijmans who was enthusiastic about the new search core search engine ilse has been using. Ilse Media took a licence on the French search technology Exalead to give better search [...]]]> On the Picnic event I spoke to Nils Rooijmans who was enthusiastic about the new search core search engine ilse has been using. Ilse Media took a licence on the French search technology Exalead to give better search results orientated on the Netherlands.

A beta version is now available online to allow specialized bloggers to respond. Soon, the new Ilse.nl (beta) will be launched. Vertically orientated search channels will follow. It is good that an alternative next to Google is being developed.

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The new numbers of the Dutch National Search Engine Monitor (research 1.379 Dutch people) provided by search engine marketing company Checkit and RM Interactive show that Google still the most used search engine.

Sometimes used
Google 96% (+1)
Ilse [...]]]> The new numbers of the Dutch National Search Engine Monitor (research 1.379 Dutch people) provided by search engine marketing company Checkit and RM Interactive show that Google still the most used search engine.

Sometimes used
Google 96% (+1)
Ilse 20% (-2)
Live.nl 8% (-5)
Yahoo! 8% (+3)
Lycos 4% (=0)

Mostley used
Google 90% (-1)
Ilse 4% (-1)
Live.nl 1% (-1)
Yahoo! 0% (=0)
Lycos 0% (=0)

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NYT: A court ordered Google to remove on Monday all links to French- and German-language newspaper reports published in Belgium after an association of local publishers won a case that accused the company of violating the country’s copyright laws.

The [...]]]> NYT: A court ordered Google to remove on Monday all links to French- and German-language newspaper reports published in Belgium after an association of local publishers won a case that accused the company of violating the country’s copyright laws.

The legal action is the most recent example of the news media’s challenging the growing power of internet news portals run by the large search engines. Increasingly, people are obtaining their news in bite-size nuggets on search engines, and advertising revenue for newspapers is diminishing as a result.

Copiepresse, an organisation that helps enforce the copyrights of some of Belgium’s best-known newspapers, including Le Soir and Le Libre Belgique, sued Google for publishing summaries of articles in the newspapers along with a link to the web sites of the newspapers.

In the meantime, there are no results of the newspapers any more in Google. Sweet revenge?

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Reuters reports that the Dutch farmer dating site (supported by the FNV Union) has lost their court case in Amsterdam.

The judge ruled that the keywords (in broadmatching) “farm” and “date” were too general. The combination (Farm-date, Farmdate [...]]]> Reuters reports that the Dutch farmer dating site (supported by the FNV Union) has lost their court case in Amsterdam.

The judge ruled that the keywords (in broadmatching) “farm” and “date” were too general. The combination (Farm-date, Farmdate etc.) however can be protected so there is no harm for the Farmers. When Farm Date’s owner issued the complaint, they did so because ads come up for sex and pornographic sites, which they claim is “very damaging for Farmdate’s reputation.” via our knipselkrant

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Nijmegen, 5 April 2006 – Search Engine Mediabureau Checkit (http://www.checkit.nl) has in cooperation with Tilburg University conducted research on the online findability for search engines of the 100 largest advertisers in the Netherlands: 68% of the websites cannot be [...]]]> Nijmegen, 5 April 2006 – Search Engine Mediabureau Checkit (http://www.checkit.nl) has in cooperation with Tilburg University conducted research on the online findability for search engines of the 100 largest advertisers in the Netherlands: 68% of the websites cannot be easily found by search engines. The complete Findability Top 100 can be found on the Checkit website: http://www.checkit.nl/study_top100_online_findability.html

The top 10 of the best scoring Dutch websites:

1. Wehkamp (92,2%)
2. De Telegraaf (81,4%)
3. RTL (76%)
4. Orange (75,2%)
5. Jamba (75,2%)
6. De Volkskrant (74,8%)
7. Ministerie van Verkeer en Waterstaat (74%)
8. Ministerie van Defensie (73,5%)
9. Etos (71,5%)
10. Albert Heijn (71,5%)

The Results
The media, telecom and retail branch dominate the top 10 but also the government does well with two entries. No less than 68 of the 100 companies achieved a findability score of less than 50%. On the basis of these results can be concluded that a large part of the sites tested in this study are insufficiently designed (optimized) for search engines. Developing and applying an effective Search Engine Marketing strategy for a company could generate more qualitative visitors for these websites and as a result also increase sales.

Media budget has no effect on findability
The amount of media budget proves not to affect the findability of websites for search engines. It is not automatically the case that companies which have a large media budget are better findable by search engines than companies which have a smaller media budget.
The branch in which an organization is operating tends to be a better predictor of the findability. Branches that are directly commercially dependable on the internet often have higher scores than ‘offline’ branches. It is remarkable to see that the branches ‘Travel’ and ‘Retail’, which achieve large online sales, have disappointing results in the Findability Top 100.

Criteria findability
In this study we have examined the following criteria: sitemap, title, meta tag description, meta tag keywords, frames, headers, amount of content, Flash, number of indexed pages, Page Rank and link popularity. The criteria applied in the study have been selected from hundreds of variables which can influence the findability of a website by search engines. This study gives a reliable indication of the findability by search engines.

Research set-up
The websites of the 100 largest advertisers (source: Nielsen Media Research) have been analyzed using 11 of the most important findability criteria. For every organization and every branch we have examined four pages of every website, including the homepage, which were selected on important user motives. These pages have been analyzed on their findability for search engines. The results of the individual organizations based on the 11 findability criteria have been arranged from high to low and compared with the size of the media budget. This list eventually resulted in the Findability Top 100.

• The complete Findability Top 100 can be found on the Checkit website: http://www.checkit.nl/study_top100_online_findability.html
• This press report can be found on line:
  http://www.checkit.nl/press-reportenglish_findability_top_100.html
• Editors are allowed to use these texts and images only under the condition of mentioning this text:
  Checkit http://www.checkit.nl

This study was conducted by Ralph Ruyters, master-student business communication & Digital Media at Tilburg University.

About Checkit
Checkit B.V. is a Search Engine Mediabureau which makes and keeps organizations findable on the internet. Checkit offers the top 500-organisations in the Netherlands a complete package of services with which they can optimize their findability on the internet. Checkit is specialist and market leader in the Netherlands in the field of Search Engine Marketing. For more information about Checkit, visit our website: http://www.checkit.nl

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Search Engine Mediabureau Checkit presents with RM Interactive the results of the National Search Engine Monitor. A research under 1.297 Dutch people.

Here the date of who knows the Search Engine by name, who uses a particulier Search Engine [...]]]> Search Engine Mediabureau Checkit presents with RM Interactive the results of the National Search Engine Monitor. A research under 1.297 Dutch people.

Here the date of who knows the Search Engine by name, who uses a particulier Search Engine and which one is favorate:

Which Engine do you know?
Google 98% (-1)
Ilse 89% (-3)
MSN Search 71% (+6)
Yahoo 72% (0)
Lycos 67% (-3)

Which Engine do you use?
Google 95% (+4)
Ilse 22% (-10)
MSN Search 13% (0)
Yahoo 5% (-6)
Lycos 4% (0)

Which Engine is your favorate?
Google 91% (+7)
Ilse 5% (-4)
MSN Search 2% (0)
Yahoo 0% (-1)
Lycos 0% (0)

Source: Nationale Search Engine Monitor

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According to news on SEW is Google currently testing a feature which we know from the Dutch Search Engine Zoeken.nl as keyword-clustering. Google offers this new tool as a “quick result”. We have already seem this tool at Google [...]]]> According to news on SEW is Google currently testing a feature which we know from the Dutch Search Engine Zoeken.nl as keyword-clustering. Google offers this new tool as a “quick result”. We have already seem this tool at Google Base but this is the first time that it is applied in the regular organic search results.

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Microsoft’s grand plans to provide free software and services over the internet are predicated on generating ad revenue via adCenter (still in beta) to catch up with Google and Yahoo by offering what they don’t – ads targeted by gender, [...]]]> Microsoft’s grand plans to provide free software and services over the internet are predicated on generating ad revenue via adCenter (still in beta) to catch up with Google and Yahoo by offering what they don’t – ads targeted by gender, age, ZIP code, time of ad delivery and so on . Microsoft is betting on personalization as the way to boost its online ad sales and outflank its rivals by combining the context of what is being read or searched for, with demographic details on who is doing the searching.

For now, adCenter is limited. “Today, it’s keyword,” said Joanne Bradford, Microsoft’s chief media revenue officer. “We believe in the future it will be about display, video and all that is advertising.” source

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The first Google offline content ads appeared in the ‘Sun-Times’, as reported by the Chicago Times on 12 December. They have closed a deal which allows them to fill a column on the right with 15 positions. They [...]]]> The first Google offline content ads appeared in the ‘Sun-Times’, as reported by the Chicago Times on 12 December. They have closed a deal which allows them to fill a column on the right with 15 positions. They even seem to be relevant too!

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In the Netherlands are the top 10 websites of 2005 mostley Search Search and Search:

1. Google
2. Startpagina (Directory)
3. Msn.nl
4. Markplaats (Search too?)
5. Detelefoongids.nl (people search)
6. MSN.com
8. Speuders (Search too?)
10. eBay (Search too?)

No [...]]]> In the Netherlands are the top 10 websites of 2005 mostley Search Search and Search:

1. Google
2. Startpagina (Directory)
3. Msn.nl
4. Markplaats (Search too?)
5. Detelefoongids.nl (people search)
6. MSN.com
8. Speuders (Search too?)
10. eBay (Search too?)

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Google Startpage has launched yesterday, amonog the countries, The Netherlands!! You have to search for the hyperlink on Google to IG but now I have the possibility to get my own Google page with feeds, news, weather, stocks and [...]]]> Google Startpage has launched yesterday, amonog the countries, The Netherlands!! You have to search for the hyperlink on Google to IG but now I have the possibility to get my own Google page with feeds, news, weather, stocks and of course Gmail. Who’s going to win the battle? Google IG or Start.com?? Auch…am i saying that Google is going to be a portal??

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