Portuguese Online Buying Behaviour

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

Portuguese who search for products of services online, spend in average €220.

This is the main result of the first online buying behaviour study done by Google Portugal. In this study more than 2.000 people were asked for their online [...]

Google Analytics now in Portuguese

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

Google Analytics is now available in Portuguese. Google Analytics is a widely used web analytics tool, provided for free by Google and already used by many webmasters in Portugal.

In October, Google had already announced that Google Sites – a [...]

Portugal buys 500 thousand Intel Classmates

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

Intel signed a deal with the Portuguese government in which they will provide experience and know how in the education market in order to put 500 thousand small PCs in the hands of children with ages raging from 6 to [...]

Liberalization of the .pt TLD delayed again

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

The decision to allow anyone to register a .pt TLD has suffered yet another blow, as the authorization from the Portuguese Ministry of Science and Technology was postponed to an unknown future date.

6 months ago the request to [...]

TV ad campaign in Portugal uses blogs

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

A tv ad campaign for ZON (a cable operator that offers a triple play service) began airing the passed week on the main Portuguese tv networks.

The campaign isn’t very out of the ordinary, but for one thing: it [...]

Eco Find – The green search engine

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

It uses a black background and therefore offers great energy savings, because black uses less energy than white on computer monitors.

Called Eco Find, it is interely Portuguese in the making, but it uses Google results.

: 

In a global marketplace, companies struggle when it comes to providing the best content to local search engines, many times insisting in having a main .com website, that often does not appear in local product searches.

There is no one solution [...]

Google Portugal now has navigational links

Nuno Hipólito


Portuguese-based Search Marketer
About Articles Social Speaking Consulting

: 

As was announced by several SEM blogs and media, Google launched internationally the navigational links in their homepage. This was a feature previously only available in Google.com (US).

The order of the links in the Portuguese version of Google (Google.pt) [...]

: 

A recent study by a researcher at Brown University places Portugal in 7th place worldwide when it comes to best practices in e-government. This represents a 41 places rise over the result the country had obtained last year. The [...]

: 

It’s called e-Justice Centre and it represents a joint project of the Justice Department and Aveiro’s University, which already has a strong presence in Second Life.

The Justice Department’s press release explains that the centre aims to be a place [...]

: 

There are not a lot of alternatives if you want to do paid search advertising in Portugal. Basically you have two big players – Google Adwords with the lion’s share and Anúncios Sapo a very distant second.

Now AEIOU, a [...]

International Search Summit
KeywordFluency
newsCertain