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Does category listing improve ranking in Japanese search engines?

  Apr 25, 2008

According to the research by Xlisting (excite is their major share holder), 55.6% of pages ranking within top 10 in Yahoo search results are owned by the sites listed in Xlinsting’s categories. They also says that 43% of Google top 10 pages and 40% of MSN top 10 pages are listed in their categories. They […]

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Broadband contents usage in Japan

  Apr 18, 2008

According to goo Research’s report, 85% of teenagers and preteens participated in the survey said that they know (and use) video sharing sites. It shows that YouTube (57%) is the most popular video sharing site followed by NicoNicoDouga (13%). “Listening to music and watching music video” (44%) were the biggest reason why they use these […]

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Google Cafe open in Tokyo - for a limited time only

 

Ok, this is not really a search news, but still a fun news about Google.
Google opened “Google Cafe” in Roppongi, Tokyo this weekend. Their “Google Sodas” come in several Google logo colours. They also serve light meals and deserts.
The cafe will stay in business till 24th.

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Japan’s mobile goo search becomes more powerful

  Mar 24, 2008

NTT Resonant announced it’s plan to strengthen its mobile search engine, “mobile goo”. With this improved mobile search engine, the user can search more than 62,000 songs from the database, and more than 7 million videos from YouTube and other video sharing sites’ data base.
NTT Resonant and “goo” used to run one of Japan’s original […]

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MS’s Soapbox opens in Japan

  Mar 12, 2008

Microsoft’s video sharing site, Soapbox, officially opened in Japan on March 12th. It’s a mirror image of English site, even to the sub-categories, which means that not many Japanese videos are available, yet.
In Japan, YouTube is very popular and they opened Japanese site in 2007. Also, NicoNico Douga is very popular with its unique […]

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Japan’s mixi goes to China

  Feb 22, 2008

Japan’s biggest SNS site, mixi, announced its plan to establish a subsidiary in Shanghai, China by May of this year. The detail of its services have not been disclosed.
Currently, mixi has 17mil registered users. You need an invitation from existing member to join. They have free membership and premium membership (fee) for additional services. […]

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Japan’s top shopping site “Rakuten” goes to Europe

  Feb 12, 2008

One of Japan’s top shopping sites, “Rakuten” announced its plan to expand the business in Europe. Their first European office is scheduled to open in Luxembourg in March. They will provide the market place model shopping mall services, and businesses and people in EU countries can sell their products and services by setting up a […]

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30’s Women - top mobile shoppers in Japan

  Feb 4, 2008

ImpressR&D’s recent survey shows interesting results about mobile commerce in Japan. The most interesting information is that 15% of women in 30’s said that they conducted all of the online shopping from their mobile phone.
[Top mobile shoppers]
- All generations (37%)
- Women in 30s (47%)
- Women in 20s (44%)
- Men in 10s (44%)
[Top mobile shopping categories]
- […]

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People search engine “SBI Business” open in Japan

  Jan 25, 2008

SBI Robo’s social graph engine, SBI Business, is opened for business. When you search for someone’s name, it gives you the search results from search engines (MSN, Google and Yahoo), web and Wikipedia, official profile of the person, and social graph information.
Currently, more than 4000 businesses and 25000 people’s data have been indexed. The users […]

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Japan’s biggest mobile site to open US office

  Jan 21, 2008

DeNA, who owns Japan’s biggest mobile SNS and gaming site “mobaga town”, announced its plan to set up a company in California. This is the first step of their plan to expand the market globally. The detail of the plan (services, opening date, etc.) was not announced.
Mobaga Town (mbga.jp) is currently one of the most […]

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Japan’s SEO market grew 25% in 2007

 

According to Aun Consulting’s report, SEO market had 9960 mil yen sales in 2007 (25% up from 7970 mil yen in 2006).
5710 mil yen: “In-House” SEO marketing
2600 mil yen: Out-sourced SEO marketing
1650 mil yen: Tool, etc.
They think that the SEO market will continue to have a healthy growth in Japan, and become 17.6 bil […]

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Baidu to officially open Japanese site on Jan 23rd

  Jan 10, 2008

Baidu has announced that their Japanese site would officially open on January 23rd. On a current Japanese site, it provides “web”, “video” and “image” searches, but from the promotion page, it looks that they are going to provide “travel” and “Gourmet” searches as well.
Baidu’s spider has been crawling aggressively to index Japanese pages since […]

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Mobile sites access peaks on Thursday in Japan

  Dec 18, 2007

I just saw an interesting data of mobile sites access in Japan (by BeTrend). It shows that Japanese access mobile sites the most on Thursday of the week, and from 9pm to midnight of the day. It’s a well known fact that people browse mobile sites on their spare time, and it’s no surprise that […]

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Japan’s top manufactures go global on Internet

  Nov 29, 2007

Export-Japan’s latest survey results show that more than 70% of Japanese top manufactures have English web site in addition to Japanese site. 1,684 top manufactures in Japan responded to the survey.
Honda offers the most language sites (36 languages) followed by Nissan (33), Sony and Mitsubishi (31 each). The most popular second language is the […]

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DeNA to introduce Overture Japan ads to Mbga.jp

  Oct 29, 2007

Overture Japan and DeNA have agreed to introduce Overture’s paid ads to one of the largest Mobile gaming and SNS services in Japan, Mobaga Town (www.mbga.jp).
The sponsored search mobile’s ads appear on “moba search”, and the content match mobile’s ads appear on news and other pages on Mobaga Town web site.
Mobaga Town opened in February […]

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Banner ads had -6.2% in Japan

  Oct 10, 2007

According to Net Ratings’ “Ad Relevance” report, the banner advertising on web had 6.2% decrease in August from July.
The decrease was not just in the amount of money spent on the advertising, but also the number of advertisers (-4.1%), number of campaigns (-4.8%) and number of banners (-6.5%), all had decrease in August.
The report also […]

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Second Life, not so big in Japan… yet

  Sep 28, 2007

Japan.Internet.com and goo Research announced the results of their survey about the Second Life in Japan. The survey was conducted against 1087 Internet users in Japan. While Second Life has been receiving many media attentions, it seems that not many people are fully aware of what the Second Life is. See some of the data […]

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Japanese spend more time at Nicovideo.jp than at YouTube

  Sep 24, 2007

NetRatings announced the results of its “August Internet Usage” report. According to the report, NicoNicoDouga (nicovideo.jp) gained the total usage minutes by 52%, and had higher “average use time” and “average number of visits” per person than that of YouTube in August.
Since it’s opening in March with an unique feature that visitors can post comments […]

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Japanese portals usage report

  Aug 31, 2007

NetRatings’ report on Japanese main portal sites usage shows interesting facts.
It reports that people visit Yahoo Japan site spend most time on Yahoo Auction site (26%), which is much higher than Yahoo’s top page (15%). It also reports that people visit Google Japan site spend most time in Search (74%), and many people come to […]

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Yahoo to aquire 100% of Overture Japan stock share

 

On August 31, Yahoo announced that they acquired 100% of Overture Japan’s stock. With this acquisition, Yahoo aims to become the largest share holder in the search engine marketing industry. (200 stocks, US$13,426,000.00)
The announcement included no particular changes in services, but I’m sure there will be some expansion in the advertising services and the […]

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