No MicroHoo: what’s the impact in Brazil? None.

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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As everyone knows Microsoft had given up Yahoo (for now, I think).

In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture.

Therefore, the “Search duopoly” mentioned by Danny Sullivan [...]

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For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet.

Internet category was introduced only in 2004 and has being lead [...]

Yahoo! Go available in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil.

I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable [...]

IAB Brazil launches SEM glossary

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions.

The document is in portuguese and is available for download at IAB website

Members of IAB Brazil SEM [...]

Google Maps: directions is now avaiable in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application.

And, of course, this is the first major step towards local search in Brazil.

Panama up and running in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“.

As far as I know Brazil is the first latin american country [...]

Google adds two big players to its network in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network.

Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN:

Miami: the top destination for brazilian executives in June

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies.

The event is increasing its popularity among brazilian professionals, and all top SEM [...]

Orkut is visiting Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time.

He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) next [...]

Gmail free for all in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Since last week anyone can sign-in to Google’s free webmail. Until now you needed an invitation from an user.
Brasil accounts for second largest number of Gmail users, boosted by Orkut.

Yahoo launches Mobile ads in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
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Following the roll-out in 19 countries, Yahoo introduced banner ads on its mobile-specific Web site.

According to Click Z “The ads on Yahoo’s mobile sites are part of a new publishing platform built to better deliver both content and marketing messages [...]

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