WPP in Shopping Spree Buys 2 Companies in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

Curitiba: 

Sir Martin´s WPP acquired online full service agency Midia Digital and search agency i-Cherry, both based out of Curitiba, south of Brazil.

i-Cherry top executive is brazilian search pioneer Alexandre Kavinski.

Here´s the official press release.

Facebook Hiring in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Social Networks are very popular in Brazil and Facebook decided to take advantage of that.

Looking to expand its user base and searching for brand awareness opportunities, Facebook is hiring a Growth Manager.

The opening is posted on FB´s website and [...]

: 

South African media company Naspers announced today the acquisition of 91% of the share capital of Brazilian e-commerce group BuscaPé.com Inc. for an amount of US$342m.

Buscapé, which started as comparison shopping ten years ago, currently is Latin America’s top such [...]

: 

According to the latest comScore report “in Brazil, Google Sites accounts for 89.5 percent of all searches conducted, while Google Orkut has a dominant position in social networking (96.0 percent of time spent), as does Google Maps in the maps [...]

MySpace will close operations in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

As part of its efforts to revamp the international operations, internal sources from MySpace Brazil already confirmed that the office will remain open only until June 30th. MySpace opened its local office 2 years ago.

Still remains a mistery what [...]

SMX Sao Paulo 2009: Keynotes announced

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

SMX will arrive in Brazil for its second show on August 4th.

Key notes were announced last week: Danny Sullivan, Erica Schmidt (Isobar) and SEMPO’s President Sara Houlobek are some of the international speakers.

Unlike 2008, this year’s SMX SP (possible [...]

Ask.com messing up in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

This is for those of you fans of international PPC: Ask.com is running a PPC campaign in Brazil trying to drive more users to its search engine.

But when you do a search on Google for restaurante São Paulo (restaurant São [...]

: 

According to a new Nielsen report Brazil is the country with more people using social networks websites. Brazilian users are also leading on time spent.

Nielsen reports that 80% of online users in Brazil are registered on social networks, followed [...]

Brazil overcome UK on Social Network audience

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Social Networking is a very popular activity in Latin America and Brazil is making a serious point about it.

A comScore study involving all countries with more than 10 million internet users revealed that social networks reached 87% of Canadians and [...]

SMX Brasil 2008: a good start

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

There are always room for improvements, but my overall impression of SMX São Paulo 2008 was positive.

In order to avoid duplicated content I’m linking to Sara Holoubek’s post at DM News.

SMX arrives in Brazil next month

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

SMX franchise will have its first edition in Brazil on August 7th and 8th.

Among the key speakers are Bill Hunt, Director of Global Search Strategy at Neo@Ogilvy; Erica Schimdt, Global Search Director at ISOBAR, and Sara Houlobek, Consultant, DMNews [...]

No MicroHoo: what’s the impact in Brazil? None.

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

As everyone knows Microsoft had given up Yahoo (for now, I think).

In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture.

Therefore, the “Search duopoly” mentioned by Danny Sullivan [...]

: 

For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet.

Internet category was introduced only in 2004 and has being lead [...]

Yahoo! Go available in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil.

I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable [...]

IAB Brazil launches SEM glossary

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions.

The document is in portuguese and is available for download at IAB website

Members of IAB Brazil SEM [...]

Google Maps: directions is now avaiable in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application.

And, of course, this is the first major step towards local search in Brazil.

Panama up and running in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“.

As far as I know Brazil is the first latin american country [...]

Google adds two big players to its network in Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network.

Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN:

Miami: the top destination for brazilian executives in June

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies.

The event is increasing its popularity among brazilian professionals, and all top SEM [...]

Orkut is visiting Brazil

Marcelo Sant'Iago

Realmedia Latin America
Business Development Director at Realmedia Latin America
About Articles Social Speaking Consulting

: 

Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time.

He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) next [...]

International Search Summit
KeywordFluency
newsCertain