As everyone knows Microsoft had given up Yahoo (for now, I think).
In Brazil that means nothing, because here Yahoo and Microsoft are still operating together, as during the early days of Overture.
Therefore, the “Search duopoly” mentioned by Danny Sullivan in his AdAge article a couple of days before the deal went off, is already […]

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For the 8th consecutive year Meio&Mensagem , the local “Ad Age”, published its Most Admired Publishers list. There are 6 categories: TV, paid TV, radio, newspaper, magazine, and internet.
Internet category was introduced only in 2004 and has being lead by UOL (Universo Online) since then. The hegemony ended this year, when Google ranked in first, […]

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Yahoo launched a few weeks ago the Yahoo Go application for mobile in Brazil.
I have being using the 1.0 version in English for quite some time, but the new version keeps the same features, but now it’s avaiable in Brazilian portuguese (prior to that only portuguese from Portugal).
But it also still showing usability […]

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IAB Brazil’s Search Engine Marketing Committee launched last week a SEM Glossary. Main objective is educate the market about main terms and definitions.
The document is in portuguese and is available for download at IAB website
Members of IAB Brazil SEM Committee are major search engines and portals, among them Google, Yahoo, MSN, Buscapé, UOL, IG, and […]

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Last week Google finally launched the “get directions” feature to Brazilian maps. That is a great feature for those using Google Maps mobile application.
And, of course, this is the first major step towards local search in Brazil.

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Yahoo started this week the roll-out of Panama in Brazil. All accounts are being updated (or upgraded as the notification email says) to the “new sponsored links system“.
As far as I know Brazil is the first latin american country being upgraded to Panama. And that’s a smart move, since it’s the biggest market by far.
Yahoo […]

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UOL (#1 ISP and top 5 web destination) and Buscapé (#1 comparison shopping website in Brazil and latin America) are leaving Yahoo’s content network.
Google now has partnerships with all major brazilian horizontal portals, but Yahoo and MSN: iG, UOL and Terra are part of search and content network; Globo.com ( webdestination owned by Globo TV […]

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Miami will held the second edition of SES Latino next month. This is the only SEM conference targeting US Hispanics and latin america audiences and companies.
The event is increasing its popularity among brazilian professionals, and all top SEM agencies will be presenting: HotList, MediaContacs, MídiaClick and MídiaDigital will have its tops executives in several […]

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Orkut Buyukkokten, the engineer behind Google’s social network website, is visiting Brazil for the first time.
He is in Rio de Janeiro this week, and will visit São Paulo (including a breakfast at GooglePlex with a select group of clients) next week and after that Belo Horizonte, where Google has a research&development facility.
Orkut is the […]

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Since last week anyone can sign-in to Google’s free webmail. Until now you needed an invitation from an user.
Brasil accounts for second largest number of Gmail users, boosted by Orkut.

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Following the roll-out in 19 countries, Yahoo introduced banner ads on its mobile-specific Web site.
According to Click Z “The ads on Yahoo’s mobile sites are part of a new publishing platform built to better deliver both content and marketing messages to the company’s mobile users. According to Yahoo, the system can fluidly target ad sizes […]

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São Paulo State Superior Court through its PR office said today that the decision is not to take YouTube off the air in Brazil, but only filter brazilian users to avoid the exhibition of “Cicarelli’s sex tape”.
Of course, defense attorney still wants to take the whole website off the air.

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Yes, more problems for Google in Brazil: last year a paparazzi filmed Daniela Cicarelli, Brazilian model and former Ronaldo (Brazilian football star) wife, during a torrid love scene in Ibiza. A Brazilian Justice ruled that all websites must take the video off air or pay US$175k per day as a penalty. […]

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Yahoo Answers was launched less than a year in Brazil, but the country already accounts for second largest number of answers in the world.

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After a year full of controversies due to Orkut, Google opened its new office to celebrate the first anniversary. 2007 may be a new begining for Google, since there are some important changes in its team: Google Brasil #1 employee and former sales manager was fired. And to improve the relationship with agencies […]

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Google Brazil got a court order overuling the previous decision which jeopardized its operations in Brazil. It’s still a provisory decision, but it’s good news for Mountain View at last.
Google recently implemented several upgrades in Orkut, in order to provide better control against ilegal activities and communities.

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Orkut is no big deal for anyone than brazilians: we account for 62% of Google’s social network. Now Google integrated GTalk with Orkut and you can know and reach all of your friends when they’re online.
It will definetly boost GTalk audience and challenge the so far onipresent MSN Messenger, where Brazilians users accounts for second […]

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Google Brazil presented this week its Click to Call system to a selected group of marketers.
Launch is scheduled for early September.

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Google Book Search was launched this week in Brazil. Its the first version targeting South America. The publishers already involved are: Senac, Callis, Boitempo, Planeta, Grupo Oceano, UIA, Editorial Norma, Random House Mondadori, Longseller, Iteso e Editora Pedagógica e Universitária.
Google didn’t disclose how many publications are available for search.

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