Media post has a good article about this. It’s interesting to note that this is so significant in the US, as it is generally the case in developing Internet markets that even more activity happens offline.

Even if you don’t [...]]]> Media post has a good article about this. It’s interesting to note that this is so significant in the US, as it is generally the case in developing Internet markets that even more activity happens offline.

Even if you don’t have access to brick & mortar stores for your products or services, adding points of contact such as a call center will increase your “offlineness” and hence improve your business.

Not everything is trackable!

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As my “Hello World” post at this blog, I’ll start with the disclaimer that I’m a firm believer that in most things, the Internet overall not being the least, the US leads the way. Now I don’t mean only in [...]]]> As my “Hello World” post at this blog, I’ll start with the disclaimer that I’m a firm believer that in most things, the Internet overall not being the least, the US leads the way. Now I don’t mean only in technology, Internet Penetration Rate, investments, etc., but also in social behaviour and what characterizes product success.

To contrast this with something that, in my opinion, could not happen outside the US, here is a great example of a brilliant publicity stunt!

Kinderstart sues google over loss of ranking

By looking at their spike in traffic, I think they really got their money’s worth.

Good coverage on this by Greg Sterling here as well.

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