The world’s largest search engine misses out on localization, how? Spelling error, I’m I feeling lucky button was changed to “Freysta gæfunnar”, the problem is that there is no y in freysta so the search engine that has 50% of the Icelandic population searching is greeting the Icelandic nation with a spelling error! Pls. Google […]

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The annual Reykjavik Internet Marketing Conference and Expo (RIMC) will be taking place on Friday 8th February at the Hilton Nordica in Reykjavik, Iceland. The conference focuses on Internet marketing and advertising, and the possibilities created by employing a structured promotional approach and focused advertising campaigns.
Speakers include international and Icelandic experts in media and marketing. […]

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On the 29th of November this year active domain number 20,000 became real in Iceland. The twist to this is that the 29th of November 2007 is very close to the 20 year birthday of the Internet in Iceland. The year was 1987, late fall, when the father of the Internet in Iceland, Maríus Ólafsson, […]

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The headline is taken from a slide where Andy Atkins Kruger of WebCertain demonstrates the importance of having local people translating.
I moderated a session at SMX Stockholm last week called “Global Search Marketing Tactics” where I had Andy, Sara Anderson of Global strategies, Hannah Evershed from Isobar and Joost de Valk of One to Market.
Hannah, […]

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It might not be a surprice but India is booming, the country might only be a sub-continent, but it is a mega-country to be in regards of internet usage, but the rise is slower than expected. According to a recent “India Online Overview report” done by eMarketer India has “only” reached 10.5 million broadband households […]

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Google moon just got updated and now boost great features such as higher-resolution map imagery, text search, photos and stories from all the Apollo landings. This is great, but if they can do the moon they must be able to do Iceland properly? For good maps of my beautiful home country Iceland (Google earth style) […]

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Recent studies have shown that in Germany Google leads with a market share of 88.5% (I though Google had a foothold in the UK with around 79%). Yahoo has just over 3%, followed by the only local engine, ISP T-Online with 2.2%. Others on the list with just under 1.5% are MSN and AOL.
Most surprisingly […]

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As companies get wiser about the Internet and understand that Google is not the beginning, the middle and the end in search in every country the start realising that “only” marketing in English might to cover it in France, Norway, China or Iceland. In Iceland leit.is seams to stay strong after the Google invasion and […]

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Nearly 25% of Internet users in the UK is over the age of 50 and a the latest surveys shoe that the Internet is even more popular than gardening among UK pensioners. A generation in the UK is growing up taking the “always-on” connectivity for granted. For them the Internet is a virtual playground […]

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With the completion of a second undersea cable between Iceland and the UK scheduled for 2008 the country will add yet another reason to the long list of why it is being considered one of the best places in the world for high-security data storage. Iceland is not only a peaceful country but also rich on energy, space and technology knowledge. Not forgetting the stable economic environment.

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The China Internet Network Information Center (CNNIC) recently found that at the end of 2006, the number of Internet users in China had reached an estimated 137 million. This puts them second only to the United States in number of people online, and represents a penetration rate of 10.5% (compared to roughly 70% in the […]

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The Study Concluded that the typical British computer user spends just over 160 minutes on the internet every day, compared with 148 minutes watching TV - that’s about 41 days spent online every year. Apart from sleeping and working this is more than any other activity done by the average Briton.
For more information check out […]

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According to a recent BBC online News article, online sales in the UK were up 50% this holiday season. The boost has meant that 10%of every purchasing GPB spent came from purchases on the Web. Next, a High Street retailer that made an effort to boost online sales this year, saw Internet sales rise […]

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Nordic eMarketing recently conducted a series of tests of Google’s regional European performance. By conducting simple searches in Spain, Germany, and Iceland, we found that the top ten results varied in each country by as much as 40%.

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The Reykjavik Internet Marketing Conference and Expo 2006 just finished with great success not only was there a sell-out for the conference but also for the Expo. RIMC got nearly 300 guests for the conference or about 0,1%* of the Icelandic nation, of that nearly 20% where guests from other countries like Greece, Denmark, Sweden, […]

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Don’t miss a first-class event on Internet Marketing, the fastest growing marketing sector in the world. Organised by Nordic eMarketing in cooperation with Multilingual search and one of Internets most influential person Chris Sherman.
Nordic eMarketing ltd. Reykjavik Iceland invites you to an International Marketing
event in Reykjavik held on November 2nd and 3rd 2006. This […]

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Leit.is opens search.is specially for foreign markets. This is a crawler based engine writen in the US by a partly owned Icelandic company, MUNAX LLC.

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Nordic eMarketing has been doing a research on search engine usage in Iceland. Beside the International major players like Google, Yahoo and MSN there are couple of regional engines. Final results for this research will be published later this year but preliminary outcome tells us that Leit.is is leading when total referrals are viewed, but […]

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Almost nine out of ten Icelanders aged from 14 to 74 are using the Internet. Most of the use it daily and 31% has used the Internet to shop online. 85% of those accessing the Internet are using high speed connections.

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