French people cannot get rid off their mobile phones, according to a TNS Sofres study, conducted amongst 1200 people older than 12 years old late August 2009.

Indeed, 79% of them declared owning one, with 20% never letting it go, even [...]]]> French people cannot get rid off their mobile phones, according to a TNS Sofres study, conducted amongst 1200 people older than 12 years old late August 2009.

Indeed, 79% of them declared owning one, with 20% never letting it go, even when going to the bathroom (about 8%). Moreover, about 23% use it to go on the internet, and this percentage goes up to 41% for the ones having between 12 to 24 years old. However, only about 4%  use their mobile phone to watch TV, but they are most than 62%who use them to take pictures and 31% to make videos.

Finally 36% of the French people believe that their mobile phones are dangerous for their health, 25% doubt about it, and about 25% more think that it hasn’t been enough time to assess what long-terms effects there might be.

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The French are using more and more their mobile phones to get into the internet. Studies (Ipsos MediaCT) show that in April 2008, only 28% of them were surfing the WWW, and now they are more than 31%. Not such [...]]]> The French are using more and more their mobile phones to get into the internet. Studies (Ipsos MediaCT) show that in April 2008, only 28% of them were surfing the WWW, and now they are more than 31%. Not such a big jump though, but there is more to learn in this figures: there is truly a new way to use their smartphones and iPhones in France.

French use their smartphones more and more often to go on the web: 29% of them go online at least once a day. This increase and trends was mostly noticed for the 25-34 years old  (+40%) and the 35-50 years old (+38%). What is even more amazing, is that 9% of them, say that they go on the web only through their smartphones now. And finally, 38% wish they could go on the web more often, but what is stopping them, is that most sites are not fitted for their mobile phones.

What is the primary use of the internet on a mobile phone in France? 73% of their time is spend on Geolocalisation. Then, they like downloading music, games, or chat with friends. On the other hand, they do not feel annoyed by the advertising which are not too intrusive. 34% have declared, they have been already looking for product’s informations or a brand, and 18% have clicked on banners.

So why all those changes? Well, since the end of April, the iPhone is sold through the 3 major phone companies, while it was sold only by Orange until then. People were not willing to change their phone companies to get an iPhone!

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How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone [...]]]> How can the French be so contradictory? 81% is the number of French people who are not trusting the social media websites, such as Facebook, Viadeo, Myspace.. They believe that their personnal datas are not safe, and feel that anyone could get a look at them and use them. However 60% still think that it is impossible nowadays not to be part of such a website, and share informations on the internet.

If we look at the figures, especially for Facebook, until the user interface was translated from English, less than 500 000 users were registered by the end of 2007. Once the UI has been translated into French, Facebook became the number one social media website within a year, having more then 4 million users. Last month (April 2009), the word “Facebook” has been the query the most typed in the Search Engines in France: it has been searched 38.3 million times.  And with 13 677 000 visits, the website was ranked 13th in march 09.

France is a land of contrast, where until not so long ago, French people would not trust to buy something from a TLD not ending by FR. Now this does not apply anymore, and whatever a French would tell you and admit, we are following  the trends, even if it comes from the US.

*source Mediametrie, Harris Interactive

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