The vertical search field in Bulgaria has seen some development in the last 6-12 months and in this post I’ll try to cover the current situation and outline the future trends.
Only two years ago virtually no vertical search engines existed in the Bulgarian web. There were some rudimentary attempts at vertical search but they were […]

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You wont read about it in an official Google post in any of the Google blogs I am aware of, but it’s a fact from like 2 months now - Google does transliteration from Latin letters to Bulgarian letters when searching*. The service is old enough for checks to be made and conclusions to be […]

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Google is about to hold a Google University event in Bulgaria on the 13th of March. The six hour event will take place in the Hilton Hotel in Sofia with a main topic - “How to succesfully advertise in Google”.
So far so good - mighty Google turns its eye on Bulgaria and tries to promote […]

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In 2007 the amount of money spent on online advertising in Bulgaria has increased with about 60 percent, compared to 2006 spending. Total net in 2007 spending was 12 mln leva (around 9 mln USD), representing a significant growth from the 7.5 mln last year. Expectations are for another big rise in spending in 2008 […]

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Dir.bg, one of the first and largest web portals in Bulgaria has just announced on its website the launch of a new standalone service - Diri.bg. “Diri” in Bulgarian is an old-style word for “Tarsi”(v), meaning - “Search”. This new service is in direct competition with the already existing Jabse (info: New Bulgarian search engine […]

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It is now three months since the introduction of AdSense for content in Bulgarian and it sounds like a good time for an overview of the effect it had on the market.
Before AdSense
Before AdSense came to the scene there were two PPC contextual networks in Bulgaria: Easytrader.bg and Neogen.bg. The first one is an entirely […]

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13 may be a fatal number, but obviously not at Google. Announcment on the Official Google Blog says that iGoogle has been localized for 13 new languages. Users speaking
- Arabic
- Bulgarian
- Catalian
- Croatian
- Icelandic
- Indonesian
- Latvian
- Lithuanian
- Malay
- Serbian
- Slovak
- Slovenian
and Tagalog can now use the personalized version of Google in their own language. […]

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The agency controlled online advertising market in Bulgaria grows 110% from 2005 to 2006 shows a recent study by Investor.bg. Advertisers spend 5.6 million leva (3.8 mln USD) through advertising agencies and media shops during 2005. In 2006 spending increases rapidly to 12.5 mln. leva (8.6 mln USD) and is expected to reach 20 mln. leva in 2007 (13.7 mln. USD). This implies a 60% growth in internet advertisng for 2007.

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Jabse is the name of the new player in search in Bulgaria. In a market, dominated entirely by Google (over 90% if you compare it to pure search engines) this new entry looks like a very brave move…

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The new edition of E-Bulgaria report (published annually by Vitosha Research) contains some interesting insights about Internet penetration in Bulgaria and how Bulgarians use the technology.
Even though the research predicts over 33% Internet penetration in January 2007, things are not looking much better for people who seek to make money in the Bulgarian Internet in […]

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A new study sheds light on irregularities of internet users distribution in Bulgaria.

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Bulgarian internet advertising market made a huge step forward by increasing its revenues with 81% last year. Recent market studies show rise in online advertising spending from 3.1 million leva (approx. 1.9 million USD) to over 5.6 million leva (approx. 3.42 million USD). The results were announced on a press conference hold by […]

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Google has recently announced on their website that they are looking to hire a regional representative for Romania and Bulgaria. The giant in search is also looking to expand in South America and the Far East…

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A little battle took place today on an auction for the Bulgarian national A-class Wireless Network licence. All top players in the Bulgarian communications industry were there bidding for 2 licences which allow the building of national-wide wireless network in the 21 MHz frequency. “Bulgaria Telecom”, the former monopoly in communications in Bulgaria, […]

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Bulgarian internet is getting bigger and mature. Many statistics prove that fact. Millions of web users are now online. Thounsand and hundreds of thousands of websites are serving their needs. Still, Bulgarian search engines are nowhere to be seen on the scene….
Currently there are two search engines with their own search bots – www.krasta.com and […]

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The Inside Google Sitemaps blog has just announced that Google Sitemaps’ user interface and documentation are now available in ten additional languages. The newly added languages are:
Brazilian Portuguese
Dutch
French
German
Italian
Korean
Russian
Simplified Chinese
Spanish
Traditional Chinese
Sitemap submisssion is not limited by the language of the site, as always.
Source: Inside Google Sitemaps

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The Bulgarian country Top Level Domain (TLD) ‘bg’ is registering slow growth in number of active domains in 2005. At the end of August 2005 the number of registered ‘bg’ TLDs is only 4092. The growth rate now is a couple domains per day, which is slow, compared to other European countries, and far […]

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The Bulgarian internet population now reaches 1 800 000 people who account for 24% of the country’s population. The share of internet users has increased by some 50% since last year and the trend continues, fueled by ISPs who now offer faster and cheaper internet access. 2005 marks the shift from dial-up connections (2/3 of […]

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