Yandex: Geo-targeting By City Is Key To Success In Russia

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Moscow: 

For any organisation targeting a Russian audience, knowing and understanding Yandex is key to success in the country. The homegrown search engine is the clear market leader in Russia, and is showing little sign of relinquishing any of this share [...]

Mumbai: 

Facebook is now the most popular social network in India, having overtaken Orkut for the first time ever. The latest comScore figures show that Facebook has grown by 179% in the past year, and boasted 20.9 million visitors in [...]

Global Twitter Usage: Are You Adding Value Or Noise?

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Seattle: 

We all know Twitter is a global tool and an essential part of any international social media strategy – but how should we use it for maximum effect?

John Yunker is the co-founder of Byte Level Research, a company dedicated [...]

International Search Summit Announces Partnership with SMX

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Redding, USA + York UK: 

From 2011, WebCertain will be partnering with SMX (Search Marketing Expo) to run the International Search Summit at SMX events across the US and Europe.

The International Search Summit will continue to be programmed and hosted by WebCertain, [...]

Indonesia, Brazil and Venezuela Lead Global Twitter Growth

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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: 

Indonesia, Brazil and Venezuela are nations with the most tweeters, according to a comScore report which shows that global Twitter usage has increased 109%  in the past year. While Indonesia recorded the most monthly visitors to the site, Latin [...]

Baidu – Chinese Search Engine or International Player?

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Beijing: 

In a Wall Street Journal interview, Baidu CEO Robin Li stated that international expansion will be a key revenue driver for the Chinese search engine in the coming years. Baidu launched a Japanese version of its site in 2008 [...]

Seattle: 

The International Search Summit will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe.

The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed [...]

Asia Is Fastest Growing Global Region for Twitter

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Tokyo: 

A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen [...]

UK: 

This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would [...]

Blend Search And Social To Harness Global Data

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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London: 

This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and [...]

Berlin: 

From International SEO Tips to Local Links Strategy to Baidu and Google Korea, the International Search Summit in Berlin provided delegates with a wealth of information on a range of international online marketing topics.

As well as providing valuable, actionable [...]

Berlin: 

Attendees at the seventh International Search Summit in Berlin on 7th June should be able to answer this question following a day filled with tips and insights into international search marketing. With SEO, PPC and Social Media specialists from [...]

Internet Censorship: Pakistan Blocks Facebook and YouTube

Gemma Birch

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Specialist in online marketing, seo and ppc
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Lahore: 

Pakistan has become the latest country to censor internet access following so called sacrilegious content being posted on Facebook and YouTube.  A Facebook competition which invited users to post drawings and images representing the prophet Mohammed has sparked [...]

International Search Summit Announces Autumn Event

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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: 

Following a successful International Search Summit at London’s Barbican Centre last week, WebCertain can now announce the date for the next London Summit.

The sixth London event will take place on Thursday 28th October at The British Library, the venue [...]

Tweet In Local Language To Ensure Worldwide Twitter Success

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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London: 

Twitter, like Facebook before it, has become a global phenomenon. The company recently said on its blog that over 60% of Twitter users are based outside the United States and it now provides its interface in French, German, Italian, [...]

Video Search – Essential For International Online Success?

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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London: 

In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different [...]

London: 

International link Building, duplicate content in multiple languages and geo-selection are just some of the topics discussed by WebCertain’s Andy Atkins-Krüger, when he spoke to SearchEngineWatch at SES London in February.

Andy’s key points from [...]

Video To Account For 90% Of The Global Web

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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London: 

At an event focusing on online innovations, it would be impossible to not include video on the agenda. Bruce Daisley, Leader of YouTube and Display in the UK, will be at the International Search Summit on 13th May to [...]

China Without Google – Time To Optimise for Baidu

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Beijing: 

Chinese search engine Baidu is the undisputed market leader when it comes to search in China – and following Google’s closure of its Chinese website, its market share is likely to rise. Organisations attempting to reach the 380 million Chinese [...]

Google in China – A Timeline

Gemma Birch

WebCertain.com
Specialist in online marketing, seo and ppc
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Mountain View: 

As Google announces its withdrawl from the Chinese market, this post highlights some of the key events in Google’s ten year history in the country.

2000 – A Chinese language version of Google.com is launched – and over the next few [...]

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