Gemma Birch

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Bas van den Beld is a leading expert on European search and a regular contributor to search marketing publications and conferences all over the world. He also runs State of Search - a new website providing insight and analysis on the latest issues and developments in global search marketing.
At the International Search Summit on 13th […]

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Scent of Information at the International Search Summit

Gemma Birch Feb 23, 2010

Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London.
The scent of information exists on a website to guide the user and help them easily navigate their way through the site, understanding where on the site they are […]

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YouTube shares tips for global video marketing at International Search Summit

Gemma Birch Feb 12, 2010

Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, with Mexico, the UK, Brazil and France following close behind.
Almost 25% of the global internet population […]

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Featured Posts

World statistics on the number of internet shoppers

Global Search Report 2007 - free PDF download released

90% of Japanese bloggers willing to write product reviews for reward

Nokia to Share Global SEM Tips at International Search Summit

Gemma Birch Feb 4, 2010

Nokia’s Digital Strategy Manager Steve Capone will be speaking on “How to run a global SEM business” at the International Search Summit on 13th May in London. The session will consider various models for managing international search campaigns, from the perspective of a major global brand with multiple websites in multiple languages.
Early Bird Tickets for […]

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Bas van den Beld to speak at International Search Summit London

Gemma Birch Feb 2, 2010

European search marketing expert Bas van den Beld will be speaking on “Trends and Tips on Mobile in Europe” at the International Search Summit in London. Bas currently runs State of Search, is a regular contributor to sites such as SearchEngineLand and SearchEngineWatch and a presenter on Webmasterradio, as well as running his own company […]

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International Search Summit to be held in Berlin

Gemma Birch Jan 29, 2010

WebCertain has announced that it will host an International Search Summit in Berlin in June. The Summit will be co-located with Localization World and will take place on the pre-conference day, Monday 7th June.
There is a great synergy between the two events, as they both focus on the challenges and solutions to globalization and localization. […]

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SEMMY Awards finalists announced

Gemma Birch Jan 27, 2010

Voting is now open for the 2010 SEMMY awards, which recognise the excellent content created by search marketers. There are 17 categories including SEO, PPC, Social Media and Link Building and the nominees in each have now been reduced to 5 or 6 finalists.
The SEO category is featuring an international SEO post for the first […]

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Is Facebook a Global threat to Google?

Gemma Birch Jan 13, 2010

With Facebook topping the chart as the most popular US search term of 2009 and being the most visited site on Christmas Day, speculation is rife as to whether the social network will prove a real threat to Google. While they are two different tools, Facebook is now offering a viable alternative to advertisers and […]

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International Search Summit announced for May 2010

Gemma Birch Dec 18, 2009

The next International Search Summit will take place on 13th May, 2010 at a new venue, The Barbican in London.
The speakers and the agenda are yet to be confirmed, but the event will once again focus on issues and trends in international seo, ppc and social media which affect search marketers as they carry out […]

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Trademark owners must be on the ball in new international domain changes

Gemma Birch Dec 2, 2009

As of 16th November, it is now possible to register non-Latin domain names, using characters including Chinese, Cyrillic, Greek and Arabic. This development also affects certain languages such as Swedish, which use the Latin alphabet but have additional special characters, which have previously not been represented in domains. It will also be possible to mix […]

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Lee Odden visits WebCertain

Gemma Birch Oct 5, 2009

On a recent trip to the UK, US search marketer and prolific blogger Lee Odden visited the WebCertain offices and the team took the opportunity to get his thoughts on a range of search and Social Media topics.

Here are some of the questions WebCertain posed, along with Lee’s answers..

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