France – Abusive SEO Tactics – A Beer Story

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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SaveurBière.com has been sentenced and fined a 10000euro fine by the Cour d’Appel de Douai, France (court of appeals of Douai) for abusive SEO tactics & techniques. Google did not think those techniques were outside its guidelines…

How does Google Make Money?

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Today’s Infographics Mondays series looks at Google Adwords costs. Google set another record with its Q3 2011 revenue reaching USD9.72 billion (USD9billion in Q2 2011) representing a 33% increase vs [...]

Google Adwords Set To Launch On YouTube

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Mountain View: 

Video on adwords or adwords using images in Gmail, etc… Google has been testing various search engine advertising ad copy formats under the

PPC War: Interflora Vs. M&S – The Come Back

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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The war between Interflora and Marks & Spencer has been on-going for some time now, here is a quick wrap up of the situation:

Interflora sued M&S in 2009 for bidding on its trademark in the [...]

AdWords Goes Graphic In Gmail

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Mountain View: 

Google Adwords has seen many developments lately: from the adwords video to adwords express.

If you check your Google mail account you see adwords ads in gmail on [...]

Google AdWords Express

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Mountain View: 

Google has officially launched AdWords Express, a new, easy Pay Per Click service for local businesses.

Initially launched as Google Boost in October 2010, AdWords Express is an faster and easier way to start advertising online via [...]

It’s All About The Love! What Do You Love?

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Mountain View: 

Google has launched a new crossover search portal called ‘What do you love?’ under the http://www.wdyl.com domain name.

It aggregates in a non [...]

European Consumer Rights: A New Directive

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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One hundred and fifty million European citizens shops over the internet. Thirty million of them shop cross border online in the EU. European cross border shoppers spend on average [...]

PPC War: Interflora vs. M&S – the return

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Following up on our previous article on the legal fight between Interflora UK vs. M&S on the Google Adwords UK network, here is the latest, the fight is raging on!

Here is a quick wrap up [...]

Video Google Adwords: Exciting Times Ahead!

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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Adding to some of the educating posts from Gemma Birch on Video Marketing, my post today is about Google’s evolution of Google Adwords model into rich media: video PPC.

Back in 2009, Google introduced the

Yahoo! & Bing Search Allaince News

Christophe Bernigaud

TargetOnlineMarketing.com - TOM
International SEM, Analytics, SEO & SMM Strategist & Marketer
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taken from http://www.searchalliance.com/europe/en/home

The Yahoo! and Microsoft Search Alliance is a major initiative between our companies to create a competitive choice in search for advertisers and consumers. The combined scale will assist both companies in speeding the pace [...]

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