Whenever the topic of ‘international SEO’ is discussed - one of the very first subjects people want to learn and talk about is which domains to use and how to structure a website at the very top level. In other words, whether to use local domains (ccTLDs), global domains especially the dot com OR […]

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It is interesting to note that, according to Google, there are monthly 12,100 searches for the phrase “Website Translation” and only 1,000 for “International SEO”. Of course, there are other phrases of importance such as “multilingual SEO” but that’s even small and actually there are a great many more varieties of website translation phrase […]

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Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people would ask me what I thought of Hitwise and mostly I had to reply that […]

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Chinese war guru, Sun Tzu, who wrote the “Art of War” would have been shaking his head in dismay at the launch of Google Buzz earlier this week. Whilst Wall Street was rubbing its hands in glee at the prospect of a ComScore announcement showing that Bing had gained market share, Google was launching […]

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Next week is the Search Engine Strategies London conference and expo at the Business Design Centre in Islington, which I’ll be participating in for roughly the fifth or sixth time - in fact I can’t quite remember which one was the first I attended or even the first I spoke at.
Attending conferences is […]

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Hurrah, the UK economy is out of recession. Boo, the UK economy is recovering so weakly from the global recession that it may be some time before things truly start to get better. Conclusion? Many experts say that Britain – and the US – really have to do better in export terms […]

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When Google said it was adding “real time” search to its platform, most saw this as a logical addition which made sense. Few recognised the pandora’s box which was about to open enabling ‘reputation management’ to move centrestage giving reputation managers everywhere a business filip which fully justified the investment in brand, reputation and […]

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Because of what I do - specialising in international and multilingual search that is - for years people have been explaining to me the importance of the ’semantic web’ and that I should be getting involved. Many thought it had something to do with linguistics (including me). Essentially I saw ’semantic web’ as […]

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Next week I’ll be speaking at the Search Engine Strategies Chicago panel, “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” panel at the Search Engine Strategies conference at the Hilton hotel in Chicago. This is a first time panel and represents an exciting new approach from the people at Incisive […]

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German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors to do the same.

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The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France.
In the UK the greatest number of visits results from sponsored […]

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Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its blog post it describes these languages as “Commonly referred to using the acronym FIGS and are […]

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WebCertain, where I work, is often classified as being in the North East of England and though it’s actually in Yorkshire, the business does have clients in the North East. Today, the UK’s Telegraph is touting a story entitled “People in North East are most timid internet users’. Having worked with, and for, […]

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According to Inside Facebook the fastest growing European country for Facebook in September was Turkey. Although Turkey is not technically part of the European continent it is applying to become part of the European Union. Turkey also has the largest number of users after the UK - although growth of users has pretty […]

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Google announced at SMX East in New York this week that the canonical tag is to be expanded by the end of this year. The canonical tag is basically a tool for telling Google that pages with identical content should be filed under a single URL or web address.
Until now, this particular tool is […]

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Clickz’s Jack Marshall brings us the report that Bing has gone over the 10% share mark in the US - a truly remarkable shift. The data is from Nielsen and shows that Bing grew at a rate of over 22% in August against Google’s 2.9% growth. Yahoo meanwhile declined at a rate of […]

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The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads Google’s Chinese Sales team.
Baidu is the leading search engine in China and Google has […]

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Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in the European region - particularly including Russia which is surging ahead on all cylinders […]

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Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine - Al Araby.com. in their release, Yahoo gives various statistics justifying the acquisition. What they […]

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