When Google said it was adding “real time” search to its platform, most saw this as a logical addition which made sense. Few recognised the pandora’s box which was about to open enabling ‘reputation management’ to move centrestage giving reputation managers everywhere a business filip which fully justified the investment in brand, reputation and […]

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Because of what I do - specialising in international and multilingual search that is - for years people have been explaining to me the importance of the ’semantic web’ and that I should be getting involved. Many thought it had something to do with linguistics (including me). Essentially I saw ’semantic web’ as […]

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Next week I’ll be speaking at the Search Engine Strategies Chicago panel, “New Exporters: How Search Marketing Can Be Used to Build Overseas Trade” panel at the Search Engine Strategies conference at the Hilton hotel in Chicago. This is a first time panel and represents an exciting new approach from the people at Incisive […]

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German flag-carrier Lufthansa has announced that it is to offer full web access via a wifi system and a satellite connection for all passengers in all flights and classes during the coming year. This will put pressure on more competitors to do the same.

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The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France.
In the UK the greatest number of visits results from sponsored […]

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Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its blog post it describes these languages as “Commonly referred to using the acronym FIGS and are […]

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WebCertain, where I work, is often classified as being in the North East of England and though it’s actually in Yorkshire, the business does have clients in the North East. Today, the UK’s Telegraph is touting a story entitled “People in North East are most timid internet users’. Having worked with, and for, […]

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According to Inside Facebook the fastest growing European country for Facebook in September was Turkey. Although Turkey is not technically part of the European continent it is applying to become part of the European Union. Turkey also has the largest number of users after the UK - although growth of users has pretty […]

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Google announced at SMX East in New York this week that the canonical tag is to be expanded by the end of this year. The canonical tag is basically a tool for telling Google that pages with identical content should be filed under a single URL or web address.
Until now, this particular tool is […]

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Clickz’s Jack Marshall brings us the report that Bing has gone over the 10% share mark in the US - a truly remarkable shift. The data is from Nielsen and shows that Bing grew at a rate of over 22% in August against Google’s 2.9% growth. Yahoo meanwhile declined at a rate of […]

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The BBC reports that Lee Kai-Fu will leave his post as President of Google Greater China during September adding to a bumpy period for Google in China. After 4 years, he will be replaced by John Liu who currently heads Google’s Chinese Sales team.
Baidu is the leading search engine in China and Google has […]

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Comparing data released by comScore this year and comparing what they said last year, the story emerges the Europe has actually surged ahead in terms of number of searches. This is partly due to the wide number of countries in the European region - particularly including Russia which is surging ahead on all cylinders […]

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Yahoo has announced it is to acquire Maktoob.com, the leading online community in the Arab world with more than 16.5 million unique users. This also means that Yahoo will acquire control of the original Arabic search engine - Al Araby.com. in their release, Yahoo gives various statistics justifying the acquisition. What they […]

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Google’s recent sales performance are generally regarded as ’slightly down’ or static depending on your point of view. However, as the “Use International Search Marketing - Just Like Google” article I published on Search Engine Watch shows, a deeper look at the figures reveals that, whilst somewhat moderated, the scale of Google’s sales in […]

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Could the Microsoft-Yahoo deal be the start of something much bigger in terms of the power balances on the web? This post on Search Engine Watch blog examines the potential for the new deal to be the start of a wider chain of events that changes the landscape of the industry. Not everyone […]

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Via Adage, ComScore has revealed the Google share by market showing the Google domination in many markets alongside discrepancies such as Korea where Google has a dismal share of the market. Western Europe has stronger Google shares than the US but the Mountain View monolith is most powerful in Brazil, Turkey and Italy.

Unfortunately, with […]

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Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine and allowing competitors to aggressively buy each others ‘marks. The new change expands the […]

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In response to demand from UK and European delegates, the agenda for the upcoming SMX London has been adjusted to focus even more heavily on advanced search engine optimsiation and marketing topics providing a solid training opportunity for European-based search marketers. Chris Sherman, the host for the conference, has always focused on good content […]

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Abondance reports that Miva has announced the closure of its French operation. The service will cease on the 28th April and all publishers are to be paid their due fees. Advertisers will also be reimbursed any unspent fees.

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