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Multilingual Search in Europe vs Latin America

Ana Leckenby  Sep 15, 2009

I was reading today a very interesting post from Search Engine Land today which discussed the differences that exist in Europe not only in terms of languages but in terms of culture.
http://bit.ly/AMvMu
The article describes the different challenges of producing content (and translating) in more than one version for each language, as there can be […]

Comments 11

PR Firms and Social Media: a Global View

Ana Leckenby  Sep 9, 2009

A Latin American Communications Firm (Mazalan Comunicaciones) recently published the results of a survey that they applied in 26 countries to 40 Marketing Communications and PR firms to ask them about the tools they are using at the moment both to send information to journalists and other SEM activities.Agencies and firms around the world including […]

Comments 2

Mexican Government is using Twitter, Facebook, Youtube and other Social Media

Ana Leckenby 

In Mexico, 3 of 19 Goverment Secretaries and other government agencies are already using social media like Twitter and Facebook to inform the public about important announcements as well as promoting social programs.
The Secretary of Agriculture has an account in Facebook where they have already more than 100 followers. In this page there is a […]

Comments 16
 

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Are Latin American Governments ready for Social Media?

Ana Leckenby  Sep 8, 2009

Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico.
Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article describes how the admins of the page don’t leave aggresive comments from members and can […]

Comments 6

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