Audiweb has published research data profiling the online population in Italy for March 2009.

• 59.7 % between 11 and 74 years of age interviewed have at least one internet access (home, office, school or other place)
• Internet is available in 9,653 million Italian households (46.6 % of families)
• 72 % of connections are broadband with a “flat” profile (unlimited access)
• Access at home via computer is by far the most privileged type of connection – amongst those interviewed:
• • 88,4 % were university students
  • 64 % in the age group 11 – 17
  • 61.3 % in the age group 18 – 34
  • 19.3 % have access to the internet at work

People in Italy use the internet because:

• They can find all kind of information (46.1 %)
• They can simplify procedures by accessing remote sites (26.8 %)
• Internet can make work and study enjoyable or fun (22.7 %)
• Internet offers real time updates (22.4 %)
• It i possible to keep in touch with friends and relatives anywhere in the world (18.5 %)

People do not use the internet in Italy because:

• They do not know how to use a computer (58.9 %)
• They are not computer experts (15.8 %)
• They are not interested (23.8 %)

Occasional users declared they would use the internet more often if:

• Internet access were cheaper (34.8 %)
• Internet access via mobile phone were cheaper (13.9%)
• The speed of connections were greater (13.3 %)
• If there were less publicity (10.3 %)

The results presented were based on 7.892 interviews.

For more information: Audiweb

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