Are Latin American Governments ready for Social Media?
Just recently an article was published online, regarding censorship in Social Media and President Calderon from Mexico.
Calderon has a page in Facebook and basically if you become a fan you are allowed to post your comments in there. The article describes how the admins of the page don’t leave aggresive comments from members and can erase them in minutes.
The article followed both negative and positive comments in the President’s page, however the negative ones disappeared later on.
If you have a page in Facebook and you are the admin, you can erase comments or report the user. However due to the lack of freedom of speech that lasted so many years in Mexico and Latin America, it is expected for new Presidents to take all comments, from jokes on TV, Radio and obviously tough stories in the media.
In summary, if you praise President Calderon you get a message from him, saying Thank You for your support. If your comment is negative it is erased.
This was considered Censorship from the Mexican government by the person who wrote the article.
However it is probably a lack of understanding and management of all messages in social media. Before getting into Social Media is important to see what are the messages out there, do we need to manage our reputation? And most importantly we need to create a clear process on how to handle tough situations, so we won’t give negative messages to our key audiences by handling comments in certain way.
I imagine this could happen as well in other countries but what would be the best way to manage it?
http://www.proceso.com.mx/noticias_articulo.php?articulo=72082
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