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AdTech Hamburg: Forrester VP Favier says Second Life will be the new Google

Andy Atkins-KrügerAndy Atkins-Krüger  May 22, 2007

Jaap Favier of Forrester ended his keynote speech to the first Hamburg AdTech by saying that, after all the research he’s done, Second Life will become the new Google.

It’s about searching for things and its a richer experience - Google is just about text, he said.

He presented findings from Forrester which categorise consumers into:-

  • Creators
  • Critics
  • Collectors
  • Couch potatoes

It sounds very similar to the ‘Diffusion of innovation’ curve which we all learned about in marketing with exactly the same approach required. Make contact and talk to the most important groups - here creators and critics - and let them tell the rest.

His full title is: Jaap Favier, Vice President, Research Director of Marketing & Customer Experience EMEA, Forrester Research

Visited 1380 times, 7 so far today

2 Responses to “AdTech Hamburg: Forrester VP Favier says Second Life will be the new Google”

  1. ¿Second Life el nuevo Google? Eso piensa Forrester Says:
    May 25th, 2007 at 3:40 pm

    […] […]

  2. Halk gazetesi Says:
    January 2nd, 2008 at 3:19 pm

    danke good sites.

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