The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites have been generated by online marketing campaigns. The UK is followed by Spain 45%, Germany 40% and then just 29% in France.
In the UK the greatest number of visits results from sponsored links. The article carries some fascinating tables and the report covers just these four countries. The key conclusion is that there are significant variances between advertising techniques which will work effectively in each market.
Rider: You do have to bear in mind, however, the Xitimonitor is originally a French organisation and so may well be tracking more French than UK sites and UK site owners who spend money on ppc may well be more likely to acquire the system.
October 12th, 2009 at 2:34 pm
[…] 50% of Visits to UK Websites Promotional, 29% France www.multilingual-search.com/50-of-visits-to-uk-websites-promotional-29-france/ – view page – cached The AT Institute has just published a report at Xitimonitor showing that on average 53% of visits to UK websites … — From the page […]
October 12th, 2009 at 8:08 pm
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October 13th, 2009 at 10:12 am
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October 13th, 2009 at 1:43 pm
And there’s the rub… just becuase such and such a survey says so-and-so, it doesn’t mean you can automatically believe it and start applying it to your own circumstances. It’s depressing if it’s true anyway because it sounds like SEO is a waste of time and that web advertising is all down to a battle of the budgets.
BB
October 20th, 2009 at 7:14 pm
[…] 40% aller Besucher auf deutschen Webseiten kamen über Online Marketing - WHOA! […]
December 22nd, 2009 at 11:15 am
Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results.
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